| Medium maximization CK Hsee, F Yu, J Zhang, Y Zhang Journal of Consumer Research 30 (1), 1-14, 2003 | 360 | 2003 |
| Self-centered social exchange: differential use of costs versus benefits in prosocial reciprocity. Y Zhang, N Epley Journal of personality and social psychology 97 (5), 796-810, 2009 | 151 | 2009 |
| Exaggerated, mispredicted, and misplaced: When “it's the thought that counts” in gift exchanges. Y Zhang, N Epley Journal of Experimental Psychology: General 141 (4), 667-681, 2012 | 111 | 2012 |
| Reversing one’s fortune by pushing away bad luck. Y Zhang, JL Risen, C Hosey Journal of Experimental Psychology: General 143 (3), 1171-1184, 2014 | 63 | 2014 |
| Embodied motivation: Using a goal systems framework to understand the preference for social and physical warmth. Y Zhang, JL Risen Journal of personality and social psychology 107 (6), 965-977, 2014 | 56 | 2014 |
| The “name-ease” effect and its dual impact on importance judgments AA Labroo, S Lambotte, Y Zhang Psychological Science 20 (12), 1516-1522, 2009 | 36 | 2009 |
| Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition Y Zhang, L Gao Journal of Consumer Research 43 (2), 230-245, 2016 | 33 | 2016 |
| Fickle Men, Faithful Women: Effects of Mating Cues on Men's and Women's Variety-Seeking Behavior in Consumption R Chen, Y Zheng, Y Zhang Journal of Consumer Psychology 26 (2), 275-282, 2016 | 30 | 2016 |
| The prominence effect in Shanghai apartment prices CK Hsee, JP Dubé, Y Zhang Journal of Marketing Research 45 (2), 133-144, 2008 | 26 | 2008 |
| Hiding gifts behind the veil of vouchers: on the effect of gift vouchers versus direct gifts in conditional promotions Y Ding, Y Zhang Journal of Marketing Research 57 (4), 739-754, 2020 | 20 | 2020 |
| Adding a third-party player in the sender-receiver deception game X Xiong, Y Zhang, X Zhou Current Psychology 42 (32), 28700-28713, 2023 | 3 | 2023 |
| Staying Warm in The Winter: Seeking Psychological Warmth to Reduce Physical Coldness Y Zhang, J Risen ACR North American Advances, 2011 | 2 | 2011 |
| Easy to Be Selfish: When and Why is One Individual as Influential as Multiple Individuals Z Yang, Y Zhang Journal of Consumer Research, 2024 | | 2024 |
| Procedure Dependence in Resource Allocations: How Focusing on the Resource or Target Affects Variety-Seeking L Gao, Y Zhang Journal of Experimental Psychology: General, 2022 | | 2022 |
Christopher K. HseeUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
