| The “shaken self”: Product choices as a means of restoring self-view confidence L Gao, SC Wheeler, B Shiv Journal of consumer research 36 (1), 29-38, 2009 | 521 | 2009 |
| The positive effect of assortment size on purchase likelihood: The moderating influence of decision order L Gao, I Simonson Journal of Consumer Psychology 26 (4), 542-549, 2016 | 49 | 2016 |
| The influence of initial possession level on consumers' adoption of a collection goal: A tipping point effect L Gao, Y Huang, I Simonson Journal of Marketing 78 (6), 143-156, 2014 | 45 | 2014 |
| Strategy compatibility: The time versus money effect on product evaluation strategies L Su, L Gao Journal of Consumer Psychology 24 (4), 549-556, 2014 | 44 | 2014 |
| Wanting ever more: Acquisition procedure motivates continued reward acquisition Y Zhang, L Gao Journal of Consumer Research 43 (2), 230-245, 2016 | 34 | 2016 |
| The small predicts large effect in crowdfunding T Fan, L Gao, Y Steinhart Journal of Consumer Research 47 (4), 544-565, 2020 | 31 | 2020 |
| Christian/Shiv, Baba L Gao, S Wheeler The „Shaken Self “: Product Choices as a Means of Restoring Self-View …, 2009 | 26 | 2009 |
| Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options LG Yanjie Li, Robert S. Wyer Journal of Consumer Reserach, 2016 | 24* | 2016 |
| Products as compensation for self-confidence: Subtle actions affect self-view confidence and product choice L Gao, C Wheeler, B Shiv ACR North American Advances, 2009 | 9 | 2009 |
| The identified donor effect: Disclosure of the donor’s name shapes the recipient’s behavior Y Chen, L Gao Journal of Consumer Psychology 32 (2), 232-250, 2022 | 6 | 2022 |
| I am feeling the urge to clean out my closet: How the mere thought of change influences product disposal decisions Y Jiang, L Gao ACR North American Advances, 2015 | 1 | 2015 |
| Perspectives on Consumer Decision Order and Their Impact on Purchase Behavior L Gao, I Simonson ACR North American Advances, 2008 | 1 | 2008 |
| Asymmetrical Effects of Approach and Avoidance Hints on Online Dating Recommenders L Meng, L Gao, J Hao | | 2023 |
| Procedure dependence in resource allocations: How focusing on resource or target affects variety-seeking. L Gao, Y Zhang Journal of Experimental Psychology: General 151 (11), 2756, 2022 | | 2022 |
| When the Irrelevant Becomes Relevant: The Power of Theme-Irrelevant Talk in Game Livestreaming T Fan, L Gao, Y Steinhart The Association for Consumer Research Conference, 2022 | | 2022 |
| The Identifiable Donor Effect Y Chen, L Gao ACR North American Advances, 2018 | | 2018 |
| The Upside of Choice-Set Un-categorization T Tao, L Gao Asia-Pacific Advances in Consumer Research 2015, 267, 2015 | | 2015 |
| Treasure Hunting in a Mess! the Positive Un-Categorization Effect on Choice Evaluation L Gao, T Tao ACR North American Advances, 2014 | | 2014 |
| Throw It All Away? the Effects of Activated Self-Change Concept on Product Disposal Y Jiang, L Gao ACR North American Advances, 2014 | | 2014 |
| Choosing the More Effortful Option For Illusionary Self-Control Y Li, L Gao ACR North American Advances, 2013 | | 2013 |
S. Christian WheelerStanford UniveristyVerified email at stanford.edu
