| Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention LX Teo, HK Leng, YXP Phua International Journal of Sports Marketing and Sponsorship 20 (2), 321-332, 2019 | 183 | 2019 |
| Consumers’ Intention to Purchase Counterfeit Sporting Goods in Singapore and Taiwan W Chiu, HK Leng Asia Pacific Journal of Marketing and Logistics 28 (1), 23-36, 2016 | 142 | 2016 |
| Athletes as role models during the COVID-19 pandemic HK Leng, YXP Phua Managing Sport and Leisure 27 (1-2), 157-161, 2022 | 75 | 2022 |
| Marketing Sports Products on Facebook: The Effect of Social Influence SS Chew, HK Leng Physical Culture and Sport. Studies and Research 61 (1), 65-73, 2014 | 47 | 2014 |
| Sponsorship and Advertising in Sport: A Study of Consumers' Attitude C Cheong, DY Pyun, HK Leng European Sport Management Quarterly 19 (3), 287-311, 2019 | 43 | 2019 |
| Make me proud! Singapore 2010 Youth Olympic Games and its effect on national pride of young Singaporeans HK Leng, TY Kuo, G Baysa-Pee, J Tay International Review for the Sociology of Sport, 2012 | 43 | 2012 |
| Let’s go cycling: an analysis of tourists’ experience on online user-generated content W Chiu, HK Leng International Journal of Tourism Cities 3 (1), 30-42, 2017 | 42 | 2017 |
| An examination of users and non-users of self-checkout counters HK Leng, KNL Wee The International Review of Retail, Distribution and Consumer Research 27 (1 …, 2017 | 42 | 2017 |
| Methodological Issues in Using Data from Social Networking Sites HK Leng Cyberpsychology, Behavior, and Social Networking 16 (9), 686-689, 2013 | 36 | 2013 |
| Use of Facebook in Physical Activity Intervention Programme: A Test of Self-Determination Theory JCK Wang, HK Leng, YH Kee International Journal of Sport Psychology 46 (3), 210-224, 2015 | 32* | 2015 |
| The Role of Social Influence in Purchasing Sports Apparels SS Chew, HK Leng Athens Journal of Sports 3 (4), 275-284, 2016 | 26 | 2016 |
| A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong WY Tseng, W Chiu, HK Leng Journal of Asian Business and Economic Studies 28 (3), 162-176, 2021 | 22 | 2021 |
| The Obama Effect: An Exploratory Study on Factors Affecting Brand Recall in Online Games HK Leng, SL Quah, F Zainuddin International Journal of Trade, Economics and Finance 1 (1), 1-5, 2010 | 22 | 2010 |
| Sponsor Recall in Sports Events of Short Duration: Empirical Evidence from Swimming Competitions HK Leng International Journal of Sports Marketing and Sponsorship 18 (2), 138-148, 2017 | 19 | 2017 |
| Marketing Politicians On Facebook: An Examination Of The Singapore General Election 2011 HK Leng Studies in Business and Economics 7 (1), 101-109, 2012 | 19 | 2012 |
| Marketing Sport Coaching Services on Social Network Sites: An Examination of Social Influence and Country-of-Origin Effect JY Koh, HK Leng Managing Sport and Leisure 22 (5), 390-399, 2018 | 18 | 2018 |
| Effectiveness of In-Game Advertisement: An Examination of Repetition Effect, Brand Familiarity and the Relationship between Gaming Skills and Advertising Execution Y Kim, HK Leng Journal of Global Sport Management 2 (1), 42-64, 2017 | 18 | 2017 |
| The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events W Chiu, D Won, HK Leng Asia Pacific Journal of Marketing and Logistics 31 (5), 1405-1421, 2019 | 16 | 2019 |
| A Study on the Effectiveness of In-Game Advertisements. HK Leng International Journal of Sport Management, Recreation & Tourism 8, 2011 | 14 | 2011 |
| Body Image, Physical Activity and Sport Involvement: A Study on Gender Differences HK Leng, YXP Phua, Y Yang Physical Culture and Sport. Studies and Research 85, 40-49, 2020 | 13 | 2020 |
Yi Xian Philip, PhuaNational Institute of Education, Nanyang Technological UniversityVerified email at nie.edu.sg
