| Modeling consumer learning from online product reviews Y Zhao, S Yang, V Narayan, Y Zhao Marketing science 32 (1), 153-169, 2013 | 306 | 2013 |
| The effect of calorie posting regulation on consumer opinion: A flexible latent Dirichlet allocation model with informative priors D Puranam, V Narayan, V Kadiyali Marketing Science 36 (5), 726-746, 2017 | 138 | 2017 |
| How peer influence affects attribute preferences: A Bayesian updating mechanism V Narayan, VR Rao, C Saunders Marketing Science 30 (2), 368-384, 2011 | 132 | 2011 |
| Estimating the interdependence of television program viewership between spouses: A Bayesian simultaneous equation model S Yang, V Narayan, H Assael Marketing Science 25 (4), 336-349, 2006 | 84 | 2006 |
| The impact of emotional product attributes on consumer demand: An application to the US motion picture industry L Fowdur, V Kadiyali, V Narayan Johnson School Research Paper Series, 2009 | 35 | 2009 |
| Early adoption of modern grocery retail in an emerging market: Evidence from India V Narayan, VR Rao, K Sudhir Marketing Science 34 (6), 825-842, 2015 | 32 | 2015 |
| Repeated interactions and improved outcomes: An empirical analysis of movie production in the United States V Narayan, V Kadiyali Management Science 62 (2), 591-607, 2016 | 29 | 2016 |
| The impact of increase in minimum wages on consumer perceptions of service: A transformer model of online restaurant reviews D Puranam, V Kadiyali, V Narayan Marketing Science 40 (5), 985-1004, 2021 | 26 | 2021 |
| Modeling the formation of dyadic relationships between consumers in online communities V Narayan, S Yang Available at SSRN 1027982, 2007 | 21 | 2007 |
| Trust between consumers in online communities: modeling the formation of dyadic relationships V Narayan, S Yang Stern School of Business, New York University.–2006, 2006 | 18 | 2006 |
| Do backer affiliations help or hurt crowdfunding success? KB Herd, G Mallapragada, V Narayan Journal of marketing 86 (5), 117-134, 2022 | 14 | 2022 |
| The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India V Narayan, S Kankanhalli Journal of Marketing 85 (6), 63-82, 2021 | 3 | 2021 |
| Household Response to Female Electoral Victories: Evidence from Indian State Elections I Tewari, V Narayan Available at SSRN 4010596, 2022 | | 2022 |
| Measuring the Effect of Peer Influence on Attribute Preferences V Narayan School of Management, Cornell University, 2010 | | 2010 |
| Modeling Dyadic Relationships and Preference Interdependence Between Consumers V Narayan ProQuest, 2007 | | 2007 |
| Focus on Authors S Aral, N Arora, N Camacho, NA Christakis, B Donkers, JH Fowler, ... Focus 30 (2), 0 | | |
Sha YangUniversity of Southern CaliforniaVerified email at marshall.usc.edu
