| Instructional Proxemics and Its Impact on Classroom Teaching and Learning BC Heng, CYM Cheong, F Taib International Journal of Modern Languages and Applied Linguistics 1 (1), 2017 | 28* | 2017 |
| A MULTI-DIMENSIONAL GENRE ANALYSIS OF TOURISM HOMEPAGES AND WEB-MEDIATED ADVERTORIALS CYM Cheong University of Malaya, 2013 | 18* | 2013 |
| The Corporate Branding of Academic Institutions: Semiotic Communication of Logos and Names YQ Wu, CYM Cheong Journal of Marketing for Higher Education, 2021 | 13 | 2021 |
| A Genre and Multimodal Analysis of Milk Formula Advertisements in a Local Parenting Magazine LY Yong, CYM Cheong LSP International Journal 5 (2), 2018 | 8 | 2018 |
| A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok D Li, UT Chow, CYM Cheong SAGE Open 12 (4), 2022 | 7 | 2022 |
| Spoken and Written Communication Needs of Aviation Management Trainees. RK Satvindar Singh, CYM Cheong, NAA Rahman International Journal on Social and Education Sciences 3 (3), 535-547, 2021 | 7 | 2021 |
| Problems of University TESL Students in Reading Literary Texts in English CYM Cheong University of Malaya Press, 1996 | 5 | 1996 |
| A genre-based investigation of the “About Us” section of private hospitals’ websites CYMC Nasser Salimi Aghbolagh, Azirah Hashim Journal of Asian Pacific Communication 34 (1), 83-111, 2024 | 4 | 2024 |
| Exploring the literary element ‘mood’in an award-winning Malaysian picturebook: A multimodal analysis KS Rajah, CYM Cheong Studies in English Language and Education 9 (2), 886-902, 2022 | 4 | 2022 |
| The Hypertextual Gateway of Elite Chinese Universities: A Genre Analysis of the ‘About’ Webpages YQ Wu, CYM Cheong Issues in Language Studies 9 (2), 94-125, 2020 | 4 | 2020 |
| The Meaning of Quality in Online/Blended Learning at a Malaysian University E Smidt, CYM Cheong, T Kochem International Journal on E-Learning: Corporate, Government, Healthcare, and …, 2020 | 4 | 2020 |
| The Meaning of Quality in Online/Blended Courses to American and Malaysian Administrators, Faculty, and Students E Smidt, CYM Cheong, E Dachroeden, T Kochem International Journal of Distance Education Technologies 17 (2), 45-58, 2019 | 2 | 2019 |
| Multimodal narrativity in a Pakistani TV advertisement: a socio-semiotic and narratological analysis S Jabeen, CYM Cheong Social Semiotics 34 (1), 61-81, 2024 | 1 | 2024 |
| Online Education in Malaysia: Institutional Change to Stimulate Digital Literacy N Kamaruddin, CYM Cheong, WY Low, A Hashim Digitalization and Development, 133-150, 2023 | 1 | 2023 |
| Reading Needs and Perception of Using Authentic Materials in Teaching Aviation Management Trainees RKS Singh, CYM Cheong, NAA Rahman LSP International Journal 9 (1), 137-148, 2022 | 1 | 2022 |
| Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations. YQ Wu, CYM Cheong GEMA Online Journal of Language Studies 22 (2), 2022 | 1 | 2022 |
| AN APPRAISAL ANALYSIS OF THE INTRODUCTION SECTION OF CHINESE UNIVERSITIES' WEBSITES YQ Wu, YCM Cheong Journal of Language and Communication (JLC) 7 (2), 645-669, 2020 | 1 | 2020 |
| Constructing interpersonal meaning via teacher talk in Chinese as a Second Language classrooms: An Appraisal analysis BC Heng, F Taib, CYM Cheong Journal of Modern Languages 27, 24-47, 2017 | 1 | 2017 |
| A genre-based investigation of the “About Us” section of private hospitals’ websites N Salimi Aghbolagh, A Hashim, CCY Mei Journal of Asian Pacific Communication 34 (1), 83-111, 2024 | | 2024 |
| UNDERSTANDING THE LITERARY ELEMENT ‘CHARACTER’IN MALAYSIAN PICTURE BOOKS: A MULTIMODAL ANALYSIS KS Rajah, CCY Mei MOJES: Malaysian Online Journal of Educational Sciences 11 (1), 13-24, 2023 | | 2023 |
DR. HENG BUAI CHIN .senior lecturer Universiti Teknologi MARAVerified email at uitm.edu.my
