| Consumer perceptions of price (un) fairness LE Bolton, L Warlop, JW Alba Journal of consumer research 29 (4), 474-491, 2003 | 1617 | 2003 |
| How do price fairness perceptions differ across culture? LE Bolton, HT Keh, JW Alba Journal of Marketing Research 47 (3), 564-576, 2010 | 340 | 2010 |
| How does corporate social responsibility affect consumer response to service failure in buyer–seller relationships? LE Bolton, AS Mattila Journal of Retailing 91 (1), 140-153, 2015 | 309 | 2015 |
| Price fairness: Good and service differences and the role of vendor costs LE Bolton, JW Alba Journal of Consumer Research 33 (2), 258-265, 2006 | 272 | 2006 |
| Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer–seller relationships ML Scott, M Mende, LE Bolton Journal of Marketing Research 50 (3), 334-347, 2013 | 236 | 2013 |
| To err is human (-oid): how do consumers react to robot service failure and recovery? S Choi, AS Mattila, LE Bolton Journal of Service Research 24 (3), 354-371, 2021 | 227 | 2021 |
| When less is more: Consumer aversion to unused utility LE Bolton, JW Alba Journal of consumer psychology 22 (3), 369-383, 2012 | 190 | 2012 |
| Does marketing products as remedies create “get out of jail free cards”? LE Bolton, JB Cohen, PN Bloom Journal of Consumer Research 33 (1), 71-81, 2006 | 183 | 2006 |
| Sticky priors: The perseverance of identity effects on judgment LE Bolton, A Reed Journal of Marketing Research 41 (4), 397-410, 2004 | 167 | 2004 |
| How does drug and supplement marketing affect a healthy lifestyle? LE Bolton, A Reed, KG Volpp, K Armstrong Journal of Consumer Research 34 (5), 713-726, 2008 | 108 | 2008 |
| To profit or not to profit? The role of greed perceptions in consumer support for social ventures S Lee, LE Bolton, KP Winterich Journal of Consumer Research 44 (4), 853-876, 2017 | 102 | 2017 |
| Eco-product choice cuts both ways: How proenvironmental licensing versus reinforcement is contingent on environmental consciousness AM Garvey, LE Bolton Journal of Public Policy & Marketing 36 (2), 284-298, 2017 | 92 | 2017 |
| Lay theories of medicine and a healthy lifestyle W Wang, HT Keh, LE Bolton Journal of Consumer Research 37 (1), 80-97, 2010 | 87 | 2010 |
| Performance brand placebos: How brands improve performance and consumers take the credit AM Garvey, F Germann, LE Bolton Journal of Consumer Research 42 (6), 931-951, 2016 | 81 | 2016 |
| Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans LE Bolton, PN Bloom, JB Cohen Journal of Marketing Research 48 (SPL), S51-S59, 2011 | 71 | 2011 |
| Processing and acting on nutrition labeling on food: the state of knowledge and new directions for Transformative Consumer Research KG Grunert, LE Bolton, MM Raats Transformative consumer research for personal and collective well-being, 333-351, 2012 | 68 | 2012 |
| Stickier priors: The effects of nonanalytic versus analytic thinking in new product forecasting LE Bolton Journal of Marketing Research 40 (1), 65-79, 2003 | 66 | 2003 |
| The temporary construction of consumer attitudes A Reed, DB Wooten, LE Bolton Journal of Consumer Psychology 12 (4), 375-388, 2002 | 65 | 2002 |
| The marketing of love: How attachment styles affect romantic consumption journeys M Mende, ML Scott, AM Garvey, LE Bolton Journal of the Academy of Marketing Science 47, 255-273, 2019 | 64 | 2019 |
| The complexity of identity A Reed II, LE Bolton MIT Sloan management review 46 (3), 18, 2005 | 64 | 2005 |
Americus Reed IIProfessor of MarketingVerified email at wharton.upenn.edu
