| New insights into unethical counterfeit consumption X Bian, KY Wang, A Smith, N Yannopoulou Journal of Business Research 69 (10), 4249–4258, 2016 | 208 | 2016 |
| Investigating eWOM effects on online discussion forums:The Role of Perceived Positive eWOM Review Credibility WH Chih, KY Wang, LC Hsu, SJ Huang Cyberpsychology, Behavior, and Social Networking 16 (9), 658-668, 2013 | 184* | 2013 |
| Building customer commitment in business-to-business markets SH Chang, KY Wang, WH Chih, WH Tsai Industrial marketing management 41 (6), 940-950, 2012 | 150 | 2012 |
| Discovering interest groups for marketing in virtual communities: An integrated approach KY Wang, IH Ting, HJ Wu Journal of Business Research 66 (9), 1360-1366, 2013 | 101 | 2013 |
| From disconfirmation to switching: an empirical investigation of switching intentions after service failure and recovery WH Chih, KY Wang, LC Hsu, IS Cheng The Service Industries Journal 32 (8), 1305-1321, 2012 | 98 | 2012 |
| Investigating the development of brand loyalty in brand communities from a positive psychology perspective CW Lin, KY Wang, SH Chang, JA Lin Journal of Business Research, 2017 | 96 | 2017 |
| Effects of Web Site Characteristics on Customer Loyalty in B2B E-commerce - Evidence from Taiwan LC Hsu, KY Wang, WH Chih The Service Industries Journal 33 (11), 2013 | 93 | 2013 |
| Retaining customers after service failure recoveries: A contingency model KY Wang, LC Hsu, WH Chih Managing Service Quality 24 (4), 318 - 338, 2014 | 92 | 2014 |
| How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity KY Wang, E Shih, LA Peracchio International Journal of Advertising 32 (1), 121-141, 2013 | 77 | 2013 |
| Investigating the Ripple Effect in Virtual Communities: An Example of Facebook Fan Pages LC Hsu, KY Wang, KY Chih, Wen-Hai, Lin Computers in Human Behavior 51 (Part A), 483–494, 2015 | 71 | 2015 |
| How does information overload about COVID-19 vaccines influence individuals’ vaccination intentions? The roles of cyberchondria, perceived risk, and vaccine skepticism A Honora, KY Wang, WH Chih Computers in Human Behavior 130, 2022 | 66 | 2022 |
| Franchisor–franchisee supply chain cooperation: Sharing of demand forecast information in high-tech industries R Yan, KY Wang Industrial Marketing Management 41 (7), 1164-1173, 2012 | 59 | 2012 |
| Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings SH Chang, KY Wang Journal of Marketing Theory and Practice 22 (3), 299-314, 2014 | 55 | 2014 |
| Managing social media recovery: The important role of service recovery transparency in retaining customers A Honora, WH Chih, KY Wang Journal of Retailing and Consumer Services 64 (January), 2021 | 54 | 2021 |
| Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity KY Wang, WH Chih, LC Hsu International Journal of Electronic Commerce 24 (2), 211-231, 2020 | 47 | 2020 |
| Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-inquiry Focusing on Monolinguals YC Lin, KY Wang Journal of Advertising 45 (1), 43-52, 2016 | 47 | 2016 |
| Are size-zero female models always more effective than average-sized ones?: Depends on brand and self-esteem! X Bian, KY Wang European Journal of Marketing 49 (7/8), 1184-1206, 2015 | 44 | 2015 |
| Modeling revenge and avoidance in the mobile service industry: moderation role of technology anxiety LC Hsu, KY Wang, WH Chih, WC Lin The Service Industries Journal, 2019 | 42 | 2019 |
| Investigating virtual community participation and promotion from a social influence perspective LC Hsu, KY Wang, WH Chih Industrial Management & Data Systems 118 (6), 1229-1250, 2018 | 42 | 2018 |
| How the emoji use in apology messages influences customers’ responses in online service recoveries: The moderating role of communication style KY Wang, WH Chih, A Honora International Journal of Information Management 69 (April), 102618, 2023 | 36 | 2023 |
Wenhai ChihProfessor of Business Administration, National Dong Hwa UniversityVerified email at gms.ndhu.edu.tw
