Juanjuan Zhang
Juanjuan Zhang
John D. C. Little Professor of Marketing, MIT
Verified email at mit.edu - Homepage
TitleCited byYear
Rational Herding in Microloan Markets
J Zhang, P Liu
Management Science 58 (5), 892-912, 2012
6772012
Designing pricing contracts for boundedly rational customers: Does the framing of the fixed fee matter
TH Ho, J Zhang
Management Science 54 (4), 686-700, 2008
3712008
How does popularity information affect choices? A field experiment
C Tucker, J Zhang
Management Science 57 (5), 828-842, 2011
3202011
The sound of silence: Observational learning in the US kidney market
J Zhang
Marketing Science 29 (2), 315-335, 2010
2252010
Growing two-sided networks by advertising the user base: A field experiment
C Tucker, J Zhang
Marketing Science 29 (5), 805-814, 2010
1192010
The Perils of Behavior-Based Personalization
J Zhang
Marketing Science 30 (1), 170-186, 2011
112*2011
Consumer deliberation and product line design
L Guo, J Zhang
Marketing Science 31 (6), 995-1007, 2012
822012
Tweeting as a marketing tool: A field experiment in the TV industry
S Gong, J Zhang, P Zhao, X Jiang
Journal of Marketing Research 54 (6), 833-850, 2017
77*2017
(De)marketing to Manage Consumer Quality Inferences
J Miklós-Thal, J Zhang
Journal of Marketing Research 50 (1), 55-69, 2013
532013
Why Are Bad Products So Hard to Kill?
D Simester, J Zhang
Management Science 56 (7), 1161-1179, 2010
492010
Days on market and home sales
C Tucker, J Zhang, T Zhu
RAND Journal of Economics 44 (2), 337-360, 2013
37*2013
Long tail or steep tail? A field investigation into how online popularity information affects the distribution of customer choices
C Tucker, J Zhang
372007
Learning from Experience, Simply
S Lin, J Zhang, JR Hauser
Marketing Science, 2014
322014
Why Do Salespeople Spend So Much Time Lobbying for Low Prices?
D Simester, J Zhang
Marketing Science 33 (6), 796-808, 2014
282014
Deadlines in product development
J Zhang
Management Science 62 (11), 3310-3326, 2016
182016
The wisdom of crowdfunding
J Zhang
Communities and Banking, 30-31, 2013
132013
Policy and inference: The case of product labeling
J Zhang
Working paper, Massachusetts Institute of Technology, Cambridge, 2014
72014
Prelaunch Demand Estimation
X Cao, J Zhang
52017
Non-weight representations of Cartan type S Lie algebras
J Zhang
Communications in Algebra 46 (10), 4243-4264, 2018
22018
From Lun Hui to Prosper. Com
J ZHANG
Communities Banking Communities Banking, 30, 0
1
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Articles 1–20