Juanjuan Zhang
Juanjuan Zhang
John D. C. Little Professor of Marketing, MIT
Verified email at mit.edu - Homepage
TitleCited byYear
Rational Herding in Microloan Markets
J Zhang, P Liu
Management Science 58 (5), 892-912, 2012
6232012
Designing pricing contracts for boundedly rational customers: Does the framing of the fixed fee matter
TH Ho, J Zhang
Management Science 54 (4), 686-700, 2008
3572008
How does popularity information affect choices? A field experiment
C Tucker, J Zhang
Management Science 57 (5), 828-842, 2011
3012011
The sound of silence: Observational learning in the US kidney market
J Zhang
Marketing Science 29 (2), 315-335, 2010
2152010
Growing two-sided networks by advertising the user base: A field experiment
C Tucker, J Zhang
Marketing Science 29 (5), 805-814, 2010
1172010
The Perils of Behavior-Based Personalization
J Zhang
Marketing Science 30 (1), 170-186, 2011
108*2011
Consumer deliberation and product line design
L Guo, J Zhang
Marketing Science 31 (6), 995-1007, 2012
772012
Tweeting as a marketing tool: A field experiment in the TV industry
S Gong, J Zhang, P Zhao, X Jiang
Journal of Marketing Research 54 (6), 833-850, 2017
60*2017
(De)marketing to Manage Consumer Quality Inferences
J Miklós-Thal, J Zhang
Journal of Marketing Research 50 (1), 55-69, 2013
55*2013
Why Are Bad Products So Hard to Kill?
D Simester, J Zhang
Management Science 56 (7), 1161-1179, 2010
462010
Days on market and home sales
C Tucker, J Zhang, T Zhu
RAND Journal of Economics 44 (2), 337-360, 2013
35*2013
Long tail or steep tail? A field investigation into how online popularity information affects the distribution of customer choices
C Tucker, J Zhang
352007
Learning from Experience, Simply
S Lin, J Zhang, JR Hauser
Marketing Science, 2014
282014
Why Do Salespeople Spend So Much Time Lobbying for Low Prices?
D Simester, J Zhang
Marketing Science 33 (6), 796-808, 2014
272014
Deadlines in product development
J Zhang
Management Science 62 (11), 3310-3326, 2016
152016
The wisdom of crowdfunding
J Zhang
Communities and Banking, 30-31, 2013
122013
Policy and inference: The case of product labeling
J Zhang
Working paper, Massachusetts Institute of Technology, Cambridge, 2014
72014
Prelaunch demand estimation
X Cao, J Zhang
working paper, 2017
52017
Asymmetric Pricing Policies in Chain Store Competition
L Guo, J Zhang
working paper, 2010
22010
From Lun Hui to Prosper. Com
J ZHANG
1
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Articles 1–20