| Development of archetypes of international marketing strategy LKS Lim, F Acito, A Rusetski Journal of International business studies 37, 499-524, 2006 | 164 | 2006 |
| Brand loyalty and situational effects: An interactionist perspective KS Lim, MA Razzaque Journal of International Consumer Marketing 9 (4), 95-115, 1997 | 147 | 1997 |
| Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes A Pathak, GA Calvert, LKS Lim Psychology & marketing 37 (6), 837-847, 2020 | 38 | 2020 |
| Relative effects of store traffic and customer traffic flow on shopper spending ID Anic, S Radas, LKS Lim The International Review of Retail, Distribution and Consumer Research 20 (2 …, 2010 | 35 | 2010 |
| Determinants of eHealth literacy among adults in China MO Lwin, C Panchapakesan, A Sheldenkar, GA Calvert, LKS Lim, J Lu Journal of Health Communication 25 (5), 385-393, 2020 | 28 | 2020 |
| Mapping competitive prediction capability: Construct conceptualization and performance payoffs LKS Lim Journal of Business Research 66 (9), 1576-1586, 2013 | 27 | 2013 |
| Not complacent but scared: another look at the causes of strategic inertia among successful firms from a regulatory focus perspective A Rusetski, LKS Lim Journal of Strategic Marketing 19 (6), 501-516, 2011 | 18 | 2011 |
| Technology-and human-intensiveness in room rate-setting: A study of four styles among Asia-Pacific hotels LKS Lim, SE Kimes Journal of Revenue and Pricing Management 12, 177-200, 2013 | 6 | 2013 |
| Managers as paranoid strategists: a study of the nature, causes and consequences of competitive paranoia LKS Lim, A Pathak International Journal of Business and Management 8 (24), 84, 2013 | 4 | 2013 |
| Marketing Decision Making Behavior under the Influence of Attractive Performance-linked Rewards A Pathak, LKS Lim International Journal of Business Administration 7 (3), 81-90, 2016 | | 2016 |
