‪Mario Eduardo Giraldo Oliveros‬

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Mauricio Ortiz-VelasquezBusiness School, Universidad del NorteVerified email at uninorte.edu.co
David Juliao-EsparragozaBusiness School, Universidad del NorteVerified email at uninorte.edu.co
Harold Silva GuerraAssociate professor, Business School, Universidad del NorteVerified email at uninorte.edu.co
Steven W RayburnAssociate Professor, Texas State UniversityVerified email at txstate.edu
Mark S. RosenbaumHawaii Pacific UniversityVerified email at hpu.edu
Andrew S. GallanAsst. Professor of Marketing, Florida Atlantic UniversityVerified email at fau.edu
Martin MendeJim Moran Professor of Business Administration, Rockwood School of Marketing, Florida State Univ.Verified email at fsu.edu
Amy OstromProfessor of Marketing, Arizona State UniversityVerified email at asu.edu
Kunio ShirahadaJapan Advanced Institute of Science and TechnologyVerified email at jaist.ac.jp
Raymond P. FiskDistinguished Professor Emeritus of Marketing, Texas State UniversityVerified email at txstate.edu
Laurel AndersonArizona State UniversityVerified email at asu.edu
JD WilliamsUniversidad de las fuerzas armadasVerified email at espe.edu.ec
Oscar Naranjo Del GiudiceDocente Universidad De Los Andes, ColombiaVerified email at uniandes.edu.co
Domingo Jose Martinez DiazBusiness School, Universidad del NorteVerified email at uninorte.edu.co
Sue Vaux HallidayProfessor of Marketing, University of HertfordshireVerified email at herts.ac.uk
Maria Botero PosadaProfesora PsicologíaVerified email at inpsicon.com
Tali Seger-GuttmannDr.Verified email at ruppin.ac.il
Rodrigo Naranjo ArangoNaranjo Consulting & CoachingVerified email at naranjoconsulting.com
Luis Javier Sanchez-BarriosLecturer, Business School, Universidad del NorteVerified email at uninorte.edu.co
Luis García-TelloUniversidad de PiuraVerified email at udep.edu.pe

Mario Eduardo Giraldo Oliveros

Universidad del Norte - Business School

Verified email at uninorte.edu.co

Service Encounters Transformative Service Research Consumer Behaviour Practice Theory


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Transformative service research: An agenda for the future L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ... Journal of Business Research 66 (8), 1203-1210, 2013	1066	2013
Marketing: conceptos y aplicaciones M Ortiz, M Giraldo, H Silva, J Gonzalez Barranquilla: Universidad del Norte, 2014	500*	2014
Conceptualisation and aspirations of transformative service research M Rosenbaum, C Corus, A Ostrom, L Anderson, R Fisk, A Gallan, ... Journal of Research for Consumers, 2011	336	2011
Gerencia de marketing M Giraldo Oliveros, D Juliao Esparragoza Universidad del Norte, 2016	321*	2016
Commentary: vulnerable consumers in service settings MS Rosenbaum, T Seger-Guttmann, M Giraldo Journal of Services Marketing 31 (4/5), 309-312, 2017	145	2017
Services for the underserved: unintended well-being LJ Sanchez-Barrios, M Giraldo, M Khalik, R Manjarres The Service Industries Journal 35 (15-16), 883-897, 2015	50	2015
Marketing: Una versión gráfica M Giraldo, M Ortiz, M Castro Colombia: Universidad del Norte. doi: https://books. google. com. ec/books, 2021	36*	2021
Responsabilidad Social Empresarial (RSE) en medianas empresas del departamento del Atlántico, Colombia RN Arango, N Mercado-Caruso, ON Del Giudice, MEG Oliveros Revista Venezolana de Gerencia 23 (84), 2018	34	2018
Street vending: transformative entrepreneurship for individual and collective well-being M Giraldo, L Garcia-Tello, SW Rayburn Journal of Services Marketing 34 (6), 757-768, 2020	28	2020
Compra impulsiva en el homosexual masculino Estudio exploratorio en la ciudad de Barranquilla (Colombia). ME Giraldo Oliveros, VG Alvarado López Revista científica Pensamiento y Gestión, 2011	28*	2011
Contradictions and power play in service encounters: an activity theory approach MEG Oliveros, SV Halliday, MMB Posada, R Bachmann Cadernos Ebape. Br 8, 353-369, 2010	21	2010
Análisis descriptivo de la dinámica del surf como práctica social ON Del Giudice, MG Oliveros Telos 16 (2), 300-314, 2014	12	2014
The dynamics of knowledge co-creation in service encounters: a practice-theoretical approach M Giraldo Progressive trends in knowledge and system-based science for service …, 2014	11	2014
Compra impulsiva en el homosexual masculino en la ciudad de barranquilla (colombia): un estudio descriptivo VG Alvarado López, MM Botero Posada, ME Giraldo Oliveros, ... Psicología desde el Caribe, 148-177, 2011	8*	2011
Entorpeciendo la facilitación de valor y las prácticas de marketing relacional MA Giraldo, ON Del Giudice, NNM Caruso Opción: Revista de Ciencias Humanas y Sociales, 1691-1714, 2018	7	2018
Corporate Entrepreneurship e innovación: un enlace de dos vías GN Africano, ON Del Giudice, MG Oliveros, RK Zapata Revista Venezolana de Gerencia: RVG 25 (3), 524-544, 2020	5	2020
Informal service economy: a research study of attitudes, motivations and practices among informal entrepreneurs ON Del Giudice, M Giraldo, L Alkire, G Orozco Restrepo Journal of Services Marketing 37 (8), 1004-1017, 2023	4	2023
Value creation and social context in service encounters: a practice approach M GIRALDO Doctoral dissertation, University of Surrey,(Inglaterra), 2015	4*	2015
Perceived Justice & Emotions in a Negative Service Encounter: A Latin American Perspective JCS Varela, G Svensson, FR Brambilla, MEG Oliveros Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015	3	2015
Transformative service encounters: exploring service co-creation systems M Giraldo, S Halliday Proceedings of the AMA SERVSIG International Service Research Conference 2012, 2012	2	2012

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