Global business today CWL Hill McGraw-Hill, 2022 | 720 | 2022 |
Non‐price determinants of intention to purchase counterfeit goods: an exploratory study CH Wee, SJ Ta, KH Cheok International Marketing Review 12 (6), 19-46, 1995 | 712 | 1995 |
Sustainability of ecological and conventional agricultural systems in Bangladesh: an assessment based on environmental, economic and social perspectives G Rasul, GB Thapa Agricultural systems 79 (3), 327-351, 2004 | 472 | 2004 |
Sun Tzu: war and management: application to strategic management and thinking CH Wee, KS Lee, BW Hidajat Addison Wesley Publishing Company, 1996 | 150 | 1996 |
Comparative Advertising: A Review with Implications for Further Research. SB Ash, CH Wee Advances in consumer research 10 (1), 1983 | 93 | 1983 |
Control mechanisms, key personnel appointment, control and performance of Sino-Singaporean joint ventures P Wang, CH Wee, PH Koh International Business Review 7 (4), 351-375, 1998 | 87 | 1998 |
Sex role portrayal in television advertising: A comparative studyof Singapore and Malaysia CH Wee, ML Choong, SK Tambyah International Marketing Review 12 (1), 49-64, 1995 | 76 | 1995 |
Marketing and economic development: Focusing on the less developed countries S Hosley, CH Wee Journal of Macromarketing 8 (1), 43-53, 1988 | 76 | 1988 |
Establishing a successful Sino-foreign equity joint venture: The Singapore experience P Wang, CH Wee, PH Koh Journal of World Business 34 (3), 287-305, 1999 | 70 | 1999 |
Entrepreneurship: A review with implications for further research CH Wee, WS Lim, R Lee Journal of Small Business & Entrepreneurship 11 (4), 25-49, 1994 | 57 | 1994 |
Generic marketing strategies for small and medium-sized enterprises–conceptual framework and examples from Asia KS Lee, GH Lim, SJ Tan, CH Wee Journal of Strategic Marketing 9 (2), 145-162, 2001 | 54 | 2001 |
Word‐of‐mouth communication in Singapore: with focus on effects of message‐sidedness, source and user‐type C Hou Wee, S Luan Lim, M Lwin Asia Pacific Journal of Marketing and Logistics 7 (1/2), 5-36, 1995 | 53 | 1995 |
Consumer sentiment towards marketing in Hong Kong CH Wee, M Chan European Journal of Marketing 23 (4), 25-39, 1989 | 47 | 1989 |
PATRONAGE BEHAVIOUR TOWARD SHOPPING AREAS: A PROPOSED MODEL BASED ON HUFF'S MODEL OF RETAIL GRAVITATION. CH Wee, MR Pearce Advances in Consumer Research 12 (1), 1985 | 45 | 1985 |
The image of countries as locations for investment CH Wee, DTE Lim, GYW Tan Product-Country Images, 311-338, 2014 | 43 | 2014 |
The effect of an audio stimulus: accents in English language on cross-cultural consumer response to advertising M Lwin, CH Wee Journal of International Consumer Marketing 11 (2), 5-37, 1999 | 41 | 1999 |
Sun Zi art of war: an illustrated translation with Asian perspectives and insights Sunzi, CH Wee, CH Wee Pearson Education South Asia, 2003 | 37 | 2003 |
The influence of spokesperson's race in relation to accents used in television commercials MO Lwin, CH Wee Journal of Current Issues & Research in Advertising 22 (1), 67-83, 2000 | 29 | 2000 |
The role of customer service in determining customer satisfaction H Vredenburg, CH Wee Journal of the Academy of Marketing Science 14, 17-26, 1986 | 29 | 1986 |
Competitive business intelligence in Singapore CH Wee, ML Leow Journal of Strategic Marketing 2 (2), 112-139, 1994 | 27 | 1994 |