| Trust, contract and relationship development RK Woolthuis, B Hillebrand, B Nooteboom Organization studies 26 (6), 813-840, 2005 | 987 | 2005 |
| Exploring product and service innovation similarities and differences EJ Nijssen, B Hillebrand, PAM Vermeulen, RGM Kemp International journal of research in marketing 23 (3), 241-251, 2006 | 708 | 2006 |
| Managing socially-responsible buying:: how to integrate non-economic criteria into the purchasing process I Maignan, B Hillebrand, D McAlister European management journal 20 (6), 641-648, 2002 | 474 | 2002 |
| Stakeholder marketing: Theoretical foundations and required capabilities B Hillebrand, PH Driessen, O Koll Journal of the Academy of Marketing Science 43, 411-428, 2015 | 391 | 2015 |
| Links between Internal and External Cooperation in Product Development: An Exploratory Study* B Hillebrand, WG Biemans Journal of Product innovation management 21 (2), 110-122, 2004 | 342 | 2004 |
| Green new product development: The pivotal role of product greenness PH Driessen, B Hillebrand, RAW Kok, TMM Verhallen IEEE Transactions on Engineering Management 60 (2), 315-326, 2013 | 265 | 2013 |
| The relationship between internal and external cooperation: literature review and propositions B Hillebrand, WG Biemans Journal of Business Research 56 (9), 735-743, 2003 | 241 | 2003 |
| Theory-testing using case studies: a comment on Johnston, Leach, and Liu B Hillebrand, RAW Kok, WG Biemans Industrial Marketing Management 30 (8), 651-657, 2001 | 233 | 2001 |
| Exploring CRM effectiveness: an institutional theory perspective B Hillebrand, JJ Nijholt, EJ Nijssen Journal of the Academy of Marketing Science 39, 592-608, 2011 | 220 | 2011 |
| Integrating multiple stakeholder issues in new product development: an exploration PH Driessen, B Hillebrand Journal of Product Innovation Management 30 (2), 364-379, 2013 | 214 | 2013 |
| Explaining stability and change: The rise and fall of logics in pluralistic fields N Van Gestel, B Hillebrand Organization Studies 32 (2), 231-252, 2011 | 170 | 2011 |
| Adoption and diffusion of green innovations PH Driessen, B Hillebrand Amsterdam: IOS Press, 2002 | 128 | 2002 |
| Market innovation: A literature review and new research directions N Sprong, PH Driessen, B Hillebrand, S Molner Journal of Business Research 123, 450-462, 2021 | 125 | 2021 |
| Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation EJ Nijssen, B Hillebrand, PAM Vermeulen Technovation 25 (12), 1400-1409, 2005 | 122 | 2005 |
| What makes product development market oriented? Towards a conceptual framework RAW Kok, B Hillebrand, WG Biemans International Journal of Innovation Management 7 (02), 137-162, 2003 | 106 | 2003 |
| Mechanisms for stakeholder integration: Bringing virtual stakeholder dialogue into organizations PH Driessen, RAW Kok, B Hillebrand Journal of Business Research 66 (9), 1465-1472, 2013 | 91 | 2013 |
| Stretching concepts: The role of competing pressures and decoupling in the evolution of organization concepts S Heusinkveld, J Benders, B Hillebrand Organization Studies 34 (1), 7-32, 2013 | 81 | 2013 |
| Trust and formal control in interorganizational relationships RJA Klein Woolthuis, B Hillebrand, B Nooteboom Rotterdam: ERIM, 2002 | 81 | 2002 |
| Customer orientation and future market focus in NSD B Hillebrand, RGM Kemp, EJ Nijssen Journal of Service Management 22 (1), 67-84, 2011 | 73 | 2011 |
| Strategic value assessment and explorative learning opportunities with customers EJ Nijssen, B Hillebrand, JPJ de Jong, RGM Kemp Journal of Product Innovation Management 29, 91-102, 2012 | 68 | 2012 |
Paul H. DriessenAssociate Professor of Marketing, Radboud University NijmegenVerified email at fm.ru.nl
