| Why narrative ads work: An integrated process explanation EA Kim, S Ratneshwar, E Thorson Journal of Advertising 46 (2), 283-296, 2017 | 231 | 2017 |
| The real you? The role of visual cues and comment congruence in perceptions of social attractiveness from Facebook profiles S Hong, E Tandoc Jr, EA Kim, B Kim, K Wise Cyberpsychology, Behavior, and Social Networking 15 (7), 339-344, 2012 | 110 | 2012 |
| Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising EA Kim, M Duffy, E Thorson Journal of Advertising, 1-20, 2021 | 88 | 2021 |
| Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media Y Kyu Kim, MYC Yim, E Kim, W Reeves Journal of Research in Interactive Marketing 15 (1), 30-48, 2021 | 59 | 2021 |
| Brand image congruence through sponsorship of sporting events: A reinquiry of Gwinner and Eaton (1999) E Kwon, S Ratneshwar, EA Kim Journal of Advertising 45 (1), 130-138, 2016 | 56 | 2016 |
| News use of mobile media: A contingency model E Thorson, H Shoenberger, T Karaliova, EA Kim, R Fidler Mobile Media & Communication 3 (2), 160-178, 2015 | 56 | 2015 |
| Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance H Shoenberger, EA Kim, Y Sun Journal of advertising, 2021 | 54 | 2021 |
| # BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity: How Image Modification of Female Body Size Alters Advertising Attitude and Buying Intention H Shoenberger, EA Kim, EK Johnson Journal of Advertising Research, 2019 | 49 | 2019 |
| Attention to social comparison information and brand avoidance behaviors E Kim, S Ratneshwar, E Roesler, TG Chowdhury Marketing Letters 27, 259-271, 2016 | 41 | 2016 |
| Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours H Shoenberger, EA Kim International Journal of Advertising 38 (1), 50-66, 2019 | 34 | 2019 |
| A narrative approach for overcoming the message credibility problem in green advertising EA Kim, H Shoenberger, EP Kwon, S Ratneshwar Journal of Business Research 147, 449-461, 2022 | 31 | 2022 |
| The Next Hype in Social Media Advertising: Examining Virtual Influencers' Brand Endorsement Effectiveness EA Kim, D Kim, Z E, H Shoenberger Frontiers in Psychology, 2023 | 26 | 2023 |
| Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity H Shoenberger, EA Kim International Journal of Advertising 42 (2), 368-383, 2023 | 24 | 2023 |
| ‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence … S Muralidharan, EA Kim International Journal of Advertising 38 (5), 704-730, 2019 | 22 | 2019 |
| Testing the effectiveness of message framing and episodic future thinking in promoting HPV vaccination via anticipated regret HM Kim, E Kim, S Murphy Health Communication 37 (5), 525-534, 2022 | 21 | 2022 |
| Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India C La Ferle, S Muralidharan, EA Kim Journal of Advertising 48 (5), 555-568, 2019 | 20 | 2019 |
| Can empathy offset low bystander efficacy? Effectiveness of domestic violence prevention narratives in India S Muralidharan, EA Kim Health communication, 2019 | 20 | 2019 |
| Role of Perceived Authenticity of Digital Enhancement of Model Advertising Images on Brand Attitudes, Social Media Engagement H Shoenberger, EA Kim, EK Johnson Journal of Interactive Advertising, 1-18, 2020 | 19 | 2020 |
| Living in a Material World: Sponsored Instagram Posts and the Role of Materialism, Hedonic Enjoyment, Perceived Trust, and Need to Belong EA Kim, H Shoenberger, Y Sun Social Media+ Society 7 (3), 20563051211038306, 2021 | 18 | 2021 |
| The role of empathy and efficacy in public service announcements: Using narratives to induce bystander intervention in domestic violence EA Kim, S Muralidharan Journal of Advertising Research 60 (4), 452-466, 2020 | 17 | 2020 |
Heather ShoenbergerThe Pennsylvania State UniversityVerified email at psu.edu
