Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240)
Cited by
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Consumer ethnocentrism measurement‐An assessment of the reliability and validity of the CETSCALE in Spain
T Luque‐Martínez, JA Ibáñez‐Zapata, S del Barrio‐García
European Journal of marketing 34 (11/12), 1353-1374, 2000
Análisis de ecuaciones estructurales
TL Martínez, S del Barrio García
Técnicas de análisis de datos en investigación de mercados, 489-557, 2000
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
L Porcu, S Del Barrio-García, PJ Kitchen
Comunicación y Sociedad 25 (1), 313-348, 2012
Promoción comercial: un enfoque integrado
JE Bigné
Modeling a city’s image: The case of Granada
T Luque-Martínez, S Del Barrio-García, JÁ Ibáñez-Zapata, MÁR Molina
Cities 24 (5), 335-352, 2007
A review of restaurant research in the last two decades: A bibliometric analysis
ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García, ...
International Journal of Hospitality Management 87, 102387, 2020
Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale
L Porcu, S Del Barrio-García, P Kitchen
European Journal of Marketing 51 (3), 692-718, 2017
A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Á Rojas-Lamorena, S Del Barrio-García, JM Alcántara-Pilar
Journal of Business Research 139 (February), 1067-1083, 2022
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach
F Munoz-Leiva, L Porcu, S Barrio-García
International Journal of Advertising 34 (4), 678-701, 2015
Personal learning environments acceptance model: The role of need for cognition, e-learning satisfaction and students' perceptions
S del Barrio-García, JL Arquero, E Romero-Frías
Journal of Educational Technology & Society 18 (3), 129-141, 2015
Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
S Del Barrio-García, MB Prados-Peña
Journal of Destination Marketing & Management 13 (September), 10-23, 2019
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
JM Alcántara-Pilar, FJ Blanco-Encomienda, A Tanja, S Del Barrio-García
Journal of Destination Marketing & Management 9 (September), 20-35, 2018
Analyzing the Influence of Firm-Wide Integrated Marketing Communications on Market Performance in the Hospitality Industry
L Porcu, S Del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Hospitality Management 80 (July), 13-24, 2019
Modelling university image: The teaching staff viewpoint
T Luque-Martínez, S Del Barrio-García
Public Relations Review 35 (3), 325-327, 2009
Online airline ticket purchasing: Influence of online sales promotion type and Internet experience
E Crespo-Almendros, S Del Barrio-García
Journal of Air Transport Management 53, 23-34, 2016
Estrategias y técnicas de comunicación: Una visión integrada en el marketing
IR Ardura
Editorial UOC, 2011
Destination brand equity-formation: positioning by tourism type and message consistency
M Rodríguez-Molina, S Frías-Jamilena, D.M., Del Barrio-García, ...
Journal of Destination Marketing & Management 12 (June), 114-124, 2019
Determinants of Satisfaction with Holidays and Hospitality in Rural Tourism in Spain The Moderating Effect of Tourists’ Previous Experience
DM Frías-Jamilena, S Del Barrio-García, L López-Moreno
Cornell Hospitality Quarterly 54 (3), 294-307, 2013
Modelling consumer response to differing levels of comparative advertising
S del Barrio‐García, T Luque‐Martínez
European Journal of Marketing 37 (1/2), 256-274, 2003
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
L Porcu, S Del Barrio-García, P Kitchen, M y Tourky
Journal of Business Research 119, 435-443, 2020
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