| The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions D Grewal, KB Monroe, R Krishnan Journal of marketing 62 (2), 46-59, 1998 | 2316 | 1998 |
| Electric motor drives: modeling, analysis and control R Krishnan Prentice Hall, 2001 | 2306 | 2001 |
| The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions D Grewal, R Krishnan, J Baker, NA Borin Journal of retailing 74 (3), 331, 1998 | 1893 | 1998 |
| The effect of price on subjective product evaluations KB Monroe, R Krishnan Perceived quality 1 (1), 209-232, 1985 | 1191 | 1985 |
| Prices and price dispersion on the web: evidence from the online book industry K Clay, R Krishnan, E Wolff The Journal of Industrial Economics 49 (4), 521-539, 2001 | 473 | 2001 |
| A hybrid approach to supplier selection for the maintenance of a competitive supply chain SH Ha, R Krishnan Expert systems with applications 34 (2), 1303-1311, 2008 | 438 | 2008 |
| Retail strategies on the web: Price and non–price competition in the online book industry K Clay, R Krishnan, E Wolff, D Fernandes The Journal of Industrial Economics 50 (3), 351-367, 2002 | 404 | 2002 |
| Buyer-seller relationships: an application of the IMP interaction model LE Metcalf, CR Frear, R Krishnan European Journal of Marketing 26 (2), 27-46, 1992 | 383 | 1992 |
| Sustainability and business-to-business marketing: A framework and implications A Sharma, GR Iyer, A Mehrotra, R Krishnan Industrial marketing management 39 (2), 330-341, 2010 | 319 | 2010 |
| An empirical analysis of network externalities in peer-to-peer music-sharing networks A Asvanund, K Clay, R Krishnan, MD Smith Information Systems Research 15 (2), 155-174, 2004 | 317 | 2004 |
| The Internet and the price–value–loyalty chain D Grewal, GR Iyer, R Krishnan, A Sharma Journal of Business Research 56 (5), 391-398, 2003 | 315 | 2003 |
| Consumer effects of environmental impact in product labeling N Borin, DC Cerf, R Krishnan Journal of Consumer Marketing, 2011 | 224 | 2011 |
| Confidentiality, disclosure and data access: Theory and practical applications for statistical agencies T Data, GT Duncan, SE Fienberg, R Krishnan | 224 | 2001 |
| Hydra: Large-scale social identity linkage via heterogeneous behavior modeling S Liu, S Wang, F Zhu, J Zhang, R Krishnan Proceedings of the 2014 ACM SIGMOD international conference on Management of …, 2014 | 184 | 2014 |
| Decision support on demand: Emerging electronic markets for decision technologies HK Bhargava, R Krishnan, R Müller Decision Support Systems 19 (3), 193-214, 1997 | 178 | 1997 |
| Icosahedral DNA nanocapsules by modular assembly D Bhatia, S Mehtab, R Krishnan, SS Indi, A Basu, Y Krishnan Angewandte Chemie International Edition 48 (23), 4134-4137, 2009 | 175 | 2009 |
| The economics of peer-to-peer networks R Krishnan, MD Smith, R Telang Available at SSRN 504062, 2003 | 166 | 2003 |
| Prospects for operations research in the e-business era AM Geoffrion, R Krishnan Interfaces 31 (2), 6-36, 2001 | 163 | 2001 |
| Value creation in markets: a critical area of focus for business-to-business markets A Sharma, R Krishnan, D Grewal Industrial Marketing Management 30 (4), 391-402, 2001 | 160 | 2001 |
| Designing a better shopbot AL Montgomery, K Hosanagar, R Krishnan, KB Clay Management Science 50 (2), 189-206, 2004 | 157 | 2004 |
