Dr Erik Braun
Cited by
Cited by
My city–my brand: the different roles of residents in place branding
E Braun, M Kavaratzis, S Zenker
Journal of place management and development 6 (1), 18-28, 2013
City Marketing: Towards an integrated approach
E Braun, 2008
Urban competitiveness, marketing and the need for organising capacity
L Van den Berg, E Braun
Urban studies 36 (5-6), 987-999, 1999
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
S Zenker, E Braun, S Petersen
Tourism management 58, 15-27, 2017
Growth clusters in European cities: an integral approach
L Van den Berg, E Braun, W Van Winden
Urban studies 38 (1), 185-205, 2001
Putting city branding into practice
E Braun
Journal of brand management 19, 257-267, 2012
Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?
J Eshuis, EH Klijn, E Braun
International review of administrative sciences 80 (1), 151-171, 2014
The influence of stakeholder involvement on the effectiveness of place branding
EH Klijn, J Eshuis, E Braun
Public management review 14 (4), 499-519, 2012
Branding a city: A conceptual approach for place branding and place brand management
S Zenker, E Braun
Too afraid to travel? Development of a pandemic (COVID-19) anxiety travel scale (PATS)
S Zenker, E Braun, S Gyimóthy
Tourism Management 84, 104286, 2021
The effectiveness of place brand communication
E Braun, J Eshuis, EH Klijn
Cities 41, 64-70, 2014
Place marketing as governance strategy: An assessment of obstacles in place marketing and their effects on attracting target groups
J Eshuis, E Braun, EH Klijn
Public administration review 73 (3), 507-516, 2013
Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management
S Zenker, E Braun
Journal of Place Management and development 10 (3), 270-287, 2017
Sports and city marketing in European cities
L Van Den Berg, E Braun
Routledge, 2002
The place brand centre–a conceptual approach for the brand management of places
S Zenker, E Braun
39th European marketing academy conference, Copenhagen, Denmark, 1-8, 2010
National urban policies in the European Union
L Van den Berg, E Braun, J Van der Meer
Routledge, 2004
Towards an integrated approach for place brand management
E Braun, S Zenker
Louvain-la-Neuve: European Regional Science Association (ERSA), 2010
The organising capacity of metropolitan region
L Van den Berg, E Braun, J Van Der Meer
Environment and Planning C: Government and Policy 15 (3), 253-272, 1997
Growth clusters in European metropolitan cities: A comparative analysis of cluster dynamics in the cities of Amsterdam, Eindhoven, Helsinki, Leipzig, Lyons, Manchester, Munich …
L Van Den Berg, E Braun
Routledge, 2017
National policy responses to urban challenges in Europe
L Van den Berg, E Braun, J Van der Meer
Ashgate Publishing, Ltd., 2007
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