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Patrick van Esch
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Year
Principles of Marketing, 8th Edition
G Armstrong, S Denize, M Volkov, S Adam, P Kotler, SH Ang, A Love, ...
Pearson Australia, 2020
2302*2020
Marketing AI recruitment: The next phase in job application and selection
P Van Esch, JS Black, J Ferolie
Computers in Human Behavior 90, 215-222, 2019
3442019
AI-enabled recruiting: What is it and how should a manager use it?
JS Black, P van Esch
Business Horizons 63 (2), 215-226, 2020
3342020
AI customer service: Task complexity, problem-solving ability, and usage intention
Y Xu, CH Shieh, P van Esch, IL Ling
Australasian marketing journal 28 (4), 189-199, 2020
2052020
Anthropomorphism and augmented reality in the retail environment
P Van Esch, D Arli, MH Gheshlaghi, V Andonopoulos, T von der Heidt, ...
Journal of Retailing and Consumer Services 49, 35-42, 2019
1752019
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
P Van Esch, JS Black
Business horizons 62 (6), 729-739, 2019
1602019
Justification of a qualitative methodology to investigate the emerging concept: The dimensions of religion as underpinning constructs for mass media social marketing campaigns
P Van Esch, L Van Esch
Journal of Business Theory and Practice 1 (2), 214-243, 2013
1102013
The effect of “here and now” learning on student engagement and academic achievement
G Northey, R Govind, T Bucic, M Chylinski, R Dolan, P van Esch
British Journal of Educational Technology 49 (2), 321-333, 2018
982018
Do consumers really trust cryptocurrencies?
D Arli, P van Esch, M Bakpayev, A Laurence
Marketing Intelligence & Planning 39 (1), 74-90, 2021
942021
Artificial intelligence (AI): revolutionizing digital marketing
P Van Esch, J Stewart Black
Australasian Marketing Journal 29 (3), 199-203, 2021
852021
Programmatic creative: AI can think but it cannot feel
M Bakpayev, TH Baek, P van Esch, S Yoon
Australasian Marketing Journal 30 (1), 90-95, 2022
752022
Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility
D Arli, P van Esch, G Northey, MSW Lee, R Dimitriu
Marketing Intelligence & Planning 37 (6), 706-720, 2019
712019
Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy
P van Esch, M Mente
Journal of Retailing and Consumer Services 44, 266-273, 2018
712018
Consumer attitudes towards bloggers and paid blog advertisements: what’s new?
P van Esch, D Arli, J Castner, N Talukdar, G Northey
Marketing Intelligence & Planning 36 (7), 778-793, 2018
682018
LGBTQ imagery in advertising: How viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
G Northey, R Dolan, J Etheridge, F Septianto, P Van Esch
Journal of Advertising Research 60 (2), 222-236, 2020
652020
Job candidates’ reactions to AI-Enabled job application processes
P van Esch, JS Black, D Arli
AI and Ethics 1 (2), 119-130, 2020
622020
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood
P Esch, Y Cui, SP Jain
Journal of Advertising 50 (1), 63-80, 2020
532020
Influencer marketing and authenticity in content creation
S Kapitan, P van Esch, V Soma, J Kietzmann
Australasian Marketing Journal 30 (4), 342-351, 2022
482022
The effects of inner packaging color on the desirability of food
P Van Esch, J Heller, G Northey
Journal of Retailing and Consumer Services 50, 94-102, 2019
482019
AI-enabled recruiting in the war for talent
JS Black, P van Esch
Business Horizons 64 (4), 513-524, 2021
472021
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