| Principles of Marketing, 8th Edition G Armstrong, S Denize, M Volkov, S Adam, P Kotler, SH Ang, A Love, ... Pearson Australia, 2020 | 2683* | 2020 |
| AI-enabled recruiting: What is it and how should a manager use it? JS Black, P van Esch Business Horizons 63 (2), 215-226, 2020 | 458 | 2020 |
| Marketing AI recruitment: The next phase in job application and selection P Van Esch, JS Black, J Ferolie Computers in Human Behavior 90, 215-222, 2019 | 439 | 2019 |
| AI customer service: Task complexity, problem-solving ability, and usage intention Y Xu, CH Shieh, P van Esch, IL Ling Australasian marketing journal 28 (4), 189-199, 2020 | 289 | 2020 |
| Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting P Van Esch, JS Black Business horizons 62 (6), 729-739, 2019 | 213 | 2019 |
| Anthropomorphism and augmented reality in the retail environment P Van Esch, D Arli, MH Gheshlaghi, V Andonopoulos, T von der Heidt, ... Journal of Retailing and Consumer Services 49, 35-42, 2019 | 204 | 2019 |
| Artificial intelligence (AI): revolutionizing digital marketing P Van Esch, J Stewart Black Australasian Marketing Journal 29 (3), 199-203, 2021 | 164 | 2021 |
| Do consumers really trust cryptocurrencies? D Arli, P van Esch, M Bakpayev, A Laurence Marketing Intelligence & Planning 39 (1), 74-90, 2021 | 121 | 2021 |
| Justification of a qualitative methodology to investigate the emerging concept: The dimensions of religion as underpinning constructs for mass media social marketing campaigns P Van Esch, L Van Esch Journal of Business Theory and Practice 1 (2), 214-243, 2013 | 119 | 2013 |
| The effect of “here and now” learning on student engagement and academic achievement G Northey, R Govind, T Bucic, M Chylinski, R Dolan, P van Esch British Journal of Educational Technology 49 (2), 321-333, 2018 | 106 | 2018 |
| Programmatic creative: AI can think but it cannot feel M Bakpayev, TH Baek, P van Esch, S Yoon Australasian Marketing Journal 30 (1), 90-95, 2022 | 105 | 2022 |
| Influencer marketing and authenticity in content creation S Kapitan, P Van Esch, V Soma, J Kietzmann Australasian Marketing Journal 30 (4), 342-351, 2022 | 87 | 2022 |
| Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy P van Esch, M Mente Journal of Retailing and Consumer Services 44, 266-273, 2018 | 85 | 2018 |
| Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility D Arli, P van Esch, G Northey, MSW Lee, R Dimitriu Marketing Intelligence & Planning 37 (6), 706-720, 2019 | 84 | 2019 |
| Job candidates’ reactions to AI-Enabled job application processes P van Esch, JS Black, D Arli AI and Ethics 1 (2), 119-130, 2020 | 82 | 2020 |
| LGBTQ imagery in advertising: How viewers' political ideology shapes their emotional response to gender and sexuality in advertisements G Northey, R Dolan, J Etheridge, F Septianto, P Van Esch Journal of Advertising Research 60 (2), 222-236, 2020 | 82 | 2020 |
| Consumer attitudes towards bloggers and paid blog advertisements: what’s new? P van Esch, D Arli, J Castner, N Talukdar, G Northey Marketing Intelligence & Planning 36 (7), 778-793, 2018 | 76 | 2018 |
| AI-enabled recruiting in the war for talent JS Black, P van Esch Business Horizons 64 (4), 513-524, 2021 | 75 | 2021 |
| Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood P Esch, Y Cui, SP Jain Journal of Advertising 50 (1), 63-80, 2020 | 67 | 2020 |
| The effects of inner packaging color on the desirability of food P Van Esch, J Heller, G Northey Journal of Retailing and Consumer Services 50, 94-102, 2019 | 57 | 2019 |
Gavin NortheyAssociate Professor, Griffith UniversityVerified email at griffith.edu.au
