| Market orientation, positioning strategy and brand performance P Iyer, A Davari, M Zolfagharian, A Paswan Industrial Marketing Management 81, 16-29, 2019 | 257 | 2019 |
| Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness MDN Sakib, M Zolfagharian, A Yazdanparast Journal of Retailing and Consumer Services 52, 101733, 2020 | 178 | 2020 |
| Toward a contextually anchored service innovation typology A Paswan, D D'Souza, MA Zolfagharian Decision Sciences 40 (3), 513-540, 2009 | 157 | 2009 |
| Customer–customer value co-creation in social media: conceptualization and antecedents AH Zadeh, M Zolfagharian, CF Hofacker Journal of Strategic Marketing 27 (4), 283-302, 2019 | 103 | 2019 |
| Dimensions and outcomes of B2B relational exchange: A meta‐analysis RK Rajamma, MA Zolfagharian, LE Pelton Journal of Business & Industrial Marketing 26 (2), 104-114, 2011 | 89 | 2011 |
| Student participation in academic advising: Propensity, behavior, attribution and satisfaction J Braun, M Zolfagharian Research in Higher Education 57, 968-989, 2016 | 87 | 2016 |
| Do consumers discern innovations in service elements? M Zolfagharian, A Paswan Journal of Services Marketing 22 (5), 338-352, 2008 | 83 | 2008 |
| Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans MA Zolfagharian, Q Sun Journal of Consumer Marketing 27 (4), 345-357, 2010 | 81 | 2010 |
| Ethnocentrism and country of origin effects among immigrant consumers M Zolfagharian, R Saldivar, Q Sun Journal of Consumer Marketing 31 (1), 68-84, 2014 | 76 | 2014 |
| Determinants of medical tourism destination selection process M Zolfagharian, RK Rajamma, I Naderi, S Torkzadeh Journal of Hospitality Marketing & Management 27 (7), 775-794, 2018 | 71 | 2018 |
| Consumer participation in online product recommendation services: augmenting the technology acceptance model X Sheng, M Zolfagharian Journal of Services Marketing 28 (6), 460-470, 2014 | 71 | 2014 |
| Perceived service innovativeness, consumer trait innovativeness and patronage intention MA Zolfagharian, A Paswan Journal of Retailing and Consumer Services 16 (2), 155-162, 2009 | 63 | 2009 |
| The dark side of consumer life in the age of virtual and mobile technology M Zolfagharian, A Yazdanparast Journal of Marketing Management 33 (15-16), 1304-1335, 2017 | 54 | 2017 |
| Cross‐border shopping: Mexican shoppers in the US and American shoppers in Mexico A Baruca, M Zolfagharian International Journal of consumer studies 37 (4), 360-366, 2013 | 44 | 2013 |
| Motives for purchasing artwork, collectibles and antiques MA Zolfagharian, A Cortes Journal of Business & Economics Research (JBER) 9 (4), 27-42, 2011 | 36 | 2011 |
| Customer response to service encounter linguistics M Zolfagharian, F Hasan, P Iyer Journal of Services Marketing 32 (5), 530-546, 2018 | 28 | 2018 |
| Employee, branch, and brand switching: the role of linguistic choice, use and adaptation M Zolfagharian, F Hasan, P Iyer Journal of Services Marketing 31 (4/5), 452-470, 2017 | 28 | 2017 |
| Customer value co-creation behaviors and service outcomes: insights from a transformative service S Torkzadeh, M Zolfagharian, P Iyer Journal of Strategic Marketing 29 (8), 635-657, 2021 | 25 | 2021 |
| Country of origin and ethnocentrism in the context of lateral, upward and downward migration M Zolfagharian, R Saldivar, J Braun International Marketing Review 34 (2), 330-352, 2017 | 24 | 2017 |
| Organizational ambidexterity, brand management capability and brand performance P Iyer, A Davari, M Zolfagharian, A Paswan Journal of Business & Industrial Marketing 36 (6), 946-961, 2021 | 23 | 2021 |
Audhesh PaswanProfessor Marketing, University of North TexasVerified email at unt.edu
