The secret lives of unconventional campaigns: Street marketing on the fringe M Saucet, B Cova Journal of Marketing Communications 21 (1), 65-77, 2015 | 36 | 2015 |
Unconventional marketing: From guerrilla to consumer made B Cova, M Saucet The Routledge companion to the future of marketing, 217-233, 2014 | 35 | 2014 |
Street MarketingTM: The Future of Guerrilla Marketing and Buzz: The Future of Guerrilla Marketing and Buzz M Saucet ABC-CLIO, 2015 | 20 | 2015 |
The secret lives of unconventional campaigns: street marketing on the fringe B Cova, M Saucet Issue, 2014 | 10 | 2014 |
Street Marketing™ M Saucet, J BUFFINGTON Think Boldly 34, 7, 2016 | 6 | 2016 |
Le street marketing, forcément transgressif? B Cova, M Saucet Décisions Marketing, 27-43, 2014 | 6 | 2014 |
From dancing on the street to dating online: evaluating guerrilla street marketing performance T Roux, M Saucet International Journal of Internet Marketing and Advertising 14 (3), 336-359, 2020 | 4 | 2020 |
From dancing on the street to dating online: Evaluating the effects and outcomes of guerrilla street marketing T Roux, M Saucet Available at SSRN 3592374, 2020 | 3 | 2020 |
Innovator: innover et gagner face à la crise: innovation, stratégie, marketing M Saucet La Tour des vents, 2009 | 3 | 2009 |
Attualità e prospettive dello Street Marketing B Cova, G Fuschillo, M Saucet Micro & Macro Marketing 23 (1), 145-166, 2014 | 2 | 2014 |
The collective unconscious in marketing teams: La marque sur le divan M Saucet Available at SSRN 3592368, 2013 | 1 | 2013 |
Le diamant©: une veille stratégique sensorielle M Saucet VSST'2004: veille stratégique scientifique & technologique: systèmes d …, 2004 | 1 | 2004 |
Vers une nouvelle approche pour innover en marchés saturés: un exemple dans le secteur des cosmétiques M Saucet Nice, 2007 | | 2007 |