bernard cova

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Antonella CaruBocconi UniversityVerified email at unibocconi.it
Daniele DalliUniversity of PisaVerified email at unipi.it
Veronique Cova; Véronique Aubertprofesseur Consumer Research, Aix-Marseille UniversitéVerified email at iae-aix.com
Avi ShankarUniversity of BristolVerified email at bristol.ac.uk
Robert SpencerKEDGEVerified email at kedgebs.com
Per SkålénProfessor of Business Administration, Karlstad UniversityVerified email at kau.se
Robert V. KozinetsProfessor, University of Southern CaliforniaVerified email at usc.edu
Julien CaylaAssociate Professor of Marketing, Nanyang Business SchoolVerified email at ntu.edu.sg
Gregorio FuschilloAssociate Professor of Marketing Kedge Business SchoolVerified email at kedgebs.com
Simone GuerciniUniversity of FlorenceVerified email at unifi.it
Pervez N. GhauriProfessor of International Business,Birmingham Business School, University of Birmingham, UKVerified email at bham.ac.uk
marc filserProfesseur émérite, Université de BourgogneVerified email at u-bourgogne.fr
Marcel SaucetResearcher Associate and Professor, University of San DiegoVerified email at sandiego.edu
Dominique Roux BauhainUniversité de Reims Champagne-ArdenneVerified email at univ-reims.fr
Michael SW LeeThe University of Auckland Business SchoolVerified email at auckland.ac.nz
Lionel MalteseMaître de Conférences Aix Marseille Université, CERGAM, Professeur associé Kedge Business School,Verified email at univ-amu.fr
Simona D'AntoneAssociate Professor of Marketing, Kedge Business SchoolVerified email at kedgebs.com
Pauline MaclaranProfessor of Marketing & Consumer ResearchVerified email at rhul.ac.uk
Frederic PREVOTKEDGE Business SchoolVerified email at kedgebs.com
Risto T. SalminenProfessor of industrial management, esp. industrial marketing, Lappeenranta University ofVerified email at lut.fi

bernard cova

Professor of Marketing, Kedge Business School

Verified email at kedgebs.com

Consumer Culture Theory


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Revisiting consumption experience: A more humble but complete view of the concept A Carù, B Cova Marketing theory 3 (2), 267-286, 2003	1894	2003
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing B Cova, V Cova European journal of marketing 36 (5/6), 595-620, 2002	1847	2002
Community and consumption: Towards a definition of the “linking value” of product or services B Cova European journal of marketing 31 (3/4), 297-316, 1997	1813	1997
Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community” B Cova, S Pace European journal of marketing 40 (9/10), 1087-1105, 2006	1419	2006
Working consumers: the next step in marketing theory? B Cova, D Dalli Marketing theory 9 (3), 315-339, 2009	1235	2009
Consuming experiences: An introduction A Carù, B Cova Consuming experience, 3-16, 2013	868	2013
Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007	803	2007
Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors B Cova, R Salle Industrial marketing management 37 (3), 270-277, 2008	726	2008
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes B Cova, D Dalli, D Zwick Marketing theory 11 (3), 231-241, 2011	599	2011
Servicescapes: From modern non-places to postmodern common places V Aubert-Gamet, B Cova Journal of business research 44 (1), 37-45, 1999	497	1999
Expériences de consommation et marketing expérientiel A Carù, B Cova Revue française de gestion 162 (3), 99-113, 2006	427	2006
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters B Cova, V Cova Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001	418	2001
Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs V Cova, B Cova Dunod, 2001	407	2001
How to facilitate immersion in a consumption experience: Appropriation operations and service elements A Carù, B Cova Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006	403	2006
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches B Cova, T White Journal of Marketing Management 26 (3-4), 256-270, 2010	401	2010
The postmodern explained to managers: Implications for marketing B Cova Business Horizons 39 (6), 15-24, 1996	342	1996
Selling pain to the saturated self R Scott, J Cayla, B Cova Journal of Consumer Research 44 (1), 22-43, 2017	340	2017
Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation A Carù, B Cova Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003	332	2003
Project marketing: Beyond competitive bidding B Cova, PN Ghauri, R Salle HAL Post-Print, 2002	321	2002
Co-creating the collective service experience A Carù, B Cova Journal of service Management 26 (2), 276-294, 2015	299	2015

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