Yue Wu
Yue Wu
Assistant Professor of Marketing, University of Pittsburgh
Verified email at katz.pitt.edu - Homepage
Cited by
Cited by
Cellular Bucket Brigades on U‐Lines with Discrete Work Stations
YF Lim, Y Wu
Production and Operations Management 23 (7), 1113–1128, 2014
Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers
YF Lim, Y Wang, Y Wu
Manufacturing & Service Operations Management 17 (4), 527-537, 2015
Matchmaker Competition and Technology Provision
Y Wu, K Zhang, V Padmanabhan
Journal of Marketing Research 55 (3), 396-413, 2018
Consumer deliberation and quality signaling
L Guo, Y Wu
Quantitative Marketing and Economics 14 (3), 233-269, 2016
Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency
Y Wu, K Zhang, J Xie
Management Science, 2020
Regulating Deceptive Advertising: False Claims and Skeptical Consumers
Y Wu, T Geylani
Marketing Science, 0
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