| New product development performance and the interaction of cross‐functional integration and knowledge management J Daniel Sherman, D Berkowitz, WE Souder Journal of product innovation management 22 (5), 399-411, 2005 | 370 | 2005 |
| Market orientation and new product development in global industrial firms BM Wren, WE Souder, D Berkowitz Industrial Marketing Management 29 (6), 601-611, 2000 | 234 | 2000 |
| Deriving and exploring behavior segments within a retail loyalty card program AW Allaway, RM Gooner, D Berkowitz, L Davis European Journal of Marketing 40 (11/12), 1317-1339, 2006 | 201 | 2006 |
| Spatial diffusion of a new loyalty program through a retail market AW Allaway, D Berkowitz, G D’Souza Journal of Retailing 79 (3), 137-151, 2003 | 146 | 2003 |
| Proactive/responsive market orientation and marketing—research and development integration PR Lamore, D Berkowitz, PA Farrington Journal of Product Innovation Management 30 (4), 695-711, 2013 | 143 | 2013 |
| Defining and implementing performance-based logistics in government D Berkowitz, JND Gupta, JT Simpson, JB McWilliams Defense Acquisition Review Journal 11 (3), 255-267, 2005 | 133 | 2005 |
| Improving services supply management in the defense sector: How the procurement process affects B2B service quality TG Hawkins, MJ Gravier, D Berkowitz, WA Muir Journal of Purchasing and Supply Management 21 (2), 81-94, 2015 | 73 | 2015 |
| The Impact of Differential Lag Effects on the Allocation of Advertising Budgets across Media. D Berkowitz, A Allaway, G D'souza Journal of Advertising Research 41 (2), 27-27, 2001 | 72 | 2001 |
| Increasing the efficiency of national export promotion programs: The case of Norwegian exporters KM Weaver, D Berkowitz, L Davies Journal of Small Business Management 36 (4), 1, 1998 | 68 | 1998 |
| Development of a lean assessment tool and measuring the effect of culture from employee perception N Loyd, G Harris, S Gholston, D Berkowitz Journal of Manufacturing Technology Management 31 (7), 1439-1456, 2020 | 50 | 2020 |
| Estimating differential lag effects for multiple media across multiple stores D Berkowitz, A Allaway, G D'souza Journal of Advertising 30 (4), 59-65, 2001 | 50 | 2001 |
| Hispanic consumers, store loyalty and brand preference D Berkowitz, Y Bao, AW Allaway Journal of Targeting, Measurement and Analysis for Marketing 14, 9-24, 2005 | 47 | 2005 |
| Getting doctored: A proposed model of marketing doctoral student socialization PJ Trocchia, D Berkowitz European Journal of Marketing 33 (7/8), 746-760, 1999 | 47 | 1999 |
| Attitudinal, personal, and job-related predictors of salesperson turnover B M. Wren, D Berkowitz, E Stephen Grant Marketing Intelligence & Planning 32 (1), 107-123, 2014 | 46 | 2014 |
| Preserving a user experience with content across multiple computing devices using location information D Berkowitz, MW Crowley US Patent 7,870,272, 2011 | 29 | 2011 |
| Performance based logistics D Berkowitz, JND Gupta, JT Simpson, J McWilliams, L Delayne, B Brown, ... Center for the Management of Science and Technology, Huntsville, AL, 1-130, 2003 | 29 | 2003 |
| New product development in German and US technology firms JT Simpson, C Kollmannsberger, H Schmalen, D Berkowitz European Journal of Innovation Management 5 (4), 194-207, 2002 | 26 | 2002 |
| Does your culture encourage innovation? D Berkowitz, P Farrington Defense AR Journal 22 (2), 216, 2015 | 25 | 2015 |
| Creating strategic commitment in franchise systems: establishing the link between leadership, organizational structure, and performance D Berkowitz, BM Wren Journal of Small Business & Entrepreneurship 26 (5), 481-492, 2013 | 23 | 2013 |
| Dynamic segmentation of loyalty program behavior AW Allaway, G D'Souza, D Berkowitz, K Kim Journal of Marketing Analytics 2, 18-32, 2014 | 21 | 2014 |
