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Hannes Gurzki
Hannes Gurzki
International University of Monaco
Verified email at monaco.edu
Title
Cited by
Cited by
Year
Mapping the luxury research landscape: A bibliometric citation analysis
H Gurzki, DM Woisetschläger
Journal of business research 77, 147-166, 2017
3052017
Drivers of brand extension success: What really matters for luxury brands
CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger
Psychology & marketing 30 (8), 647-659, 2013
1852013
Crafting extraordinary stories: Decoding luxury brand communications
H Gurzki, N Schlatter, DM Woisetschläger
Journal of Advertising 48 (4), 401-414, 2019
702019
Digital or die: The choice for luxury brands
O Abtan, C Barton, F Bonelli, H Gurzki, A Mei-Pochtler, N Pianon, ...
Boston Consulting Group, 2016
312016
Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effects.
CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger
Marketing ZFP-Journal of Research & Management 35 (2), 2013
192013
The creation of the extraordinary—principles of luxury
H Gurzki
Dissertation. TU Braunschweig, Braunschweig, 2018
72018
Value Creation for Luxury Brands through Brand Extensions1
CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger
Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung, 261-283, 2017
72017
How luxury brands are manufacturing scarcity in the digital economy
H Gurzki
Harvard Business Review. Retrieved September 12, 2022, 2022
52022
Digital or die
O Abtan, C Barton, F Bonelli, H Gurzki, A Mei-Pochtler, N Pianon, ...
The choice for luxury brands. BCG (the Boston Consulting Group), 2016
52016
The Creation of the Extraordinary: Perspectives on Luxury
H Gurzki
Springer Nature, 2020
42020
Analyse des Phänomens Luxus
D Bosshart, H Gurzki, D Hohn, A Mei-Pochtler, D Bosshart, D Bosshart, ...
Grundlagen und neue Perspektiven des Luxustourismus: Kundenverhalten …, 2019
32019
The Creation of the Extraordinary
H Gurzki
Applied Marketing Science, 2020
22020
The State of Luxury Research: A Bibliometric Citation Analysis
H Gurzki, H Gurzki
The Creation of the Extraordinary: Perspectives on Luxury, 9-48, 2020
12020
Perspectives on Luxury: An Integrative Model
H Gurzki, H Gurzki
The Creation of the Extraordinary: Perspectives on Luxury, 63-145, 2020
12020
A Brief History of Luxury and Consumption
H Gurzki, H Gurzki
The Creation of the Extraordinary: Perspectives on Luxury, 49-62, 2020
12020
Analyse, Gestaltung und Zukunftsperspektiven von Luxusmerkmalen
D Schönbächler, H Gurzki, DM Woisetschläger, V Zaugg-Faszl, P Schmidt, ...
Grundlagen und neue Perspektiven des Luxustourismus: Kundenverhalten …, 2019
12019
Behavioral Explanations of Luxury Consumption
H Spode, H Gurzki, DM Woisetschläger, M Aeberhard, S Hagenow, ...
Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices, 53-107, 2020
2020
Analysis of the Luxury Phenomenon
D Bosshart, H Gurzki, D Hohn, A Mei-Pochtler, D Bosshart, D Bosshart, ...
Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices, 33-51, 2020
2020
Analysis, Design, and Future Perspectives of Luxury Features
H Gurzki, P Schmid, D Schönbächler, DM Woisetschläger, V Zaugg-Faszl, ...
Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices, 245-274, 2020
2020
Discussion of Findings and Implications
H Gurzki, H Gurzki
The Creation of the Extraordinary: Perspectives on Luxury, 187-195, 2020
2020
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