| How firms relate to their markets: an empirical examination of contemporary marketing practices NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston Journal of marketing 66 (3), 33-46, 2002 | 887 | 2002 |
| A comparison of online and offline consumer brand loyalty PJ Danaher, IW Wilson, RA Davis Marketing Science 22 (4), 461-476, 2003 | 574 | 2003 |
| Implementing a customer relationship strategy: The asymmetric impact of poor versus excellent execution MR Colgate, PJ Danaher Journal of the Academy of marketing Science 28 (3), 375-387, 2000 | 555 | 2000 |
| Customer satisfaction during the service delivery process PJ Danaher, J Mattsson European journal of Marketing 28 (5), 5-16, 1994 | 509 | 1994 |
| A comparison of question scales used for measuring customer satisfaction PJ Danaher, V Haddrell International Journal of Service Industry Management 7 (4), 4-26, 1996 | 501 | 1996 |
| Factors affecting online advertising recall: A study of students PJ Danaher, GW Mullarkey Journal of advertising research 43 (3), 252-267, 2003 | 445 | 2003 |
| Customer satisfaction in the tourist industry: A case study of visitors to New Zealand PJ Danaher, N Arweiler Journal of travel research 35 (1), 89-93, 1996 | 356 | 1996 |
| Marketing-mix variables and the diffusion of successive generations of a technological innovation PJ Danaher, BGS Hardie, WP Putsis Jr Journal of Marketing Research 38 (4), 501-514, 2001 | 349 | 2001 |
| Where, when, and how long: Factors that influence the redemption of mobile phone coupons PJ Danaher, MS Smith, K Ranasinghe, TS Danaher Journal of Marketing Research 52 (5), 710-725, 2015 | 333 | 2015 |
| Comparing perceptions of marketing communication channels PJ Danaher, JR Rossiter European Journal of Marketing 45 (1/2), 6-42, 2011 | 312 | 2011 |
| Indirect financial benefits from service quality PJ Danaher, RT Rust Quality Management Journal 3 (2), 63-75, 1996 | 282 | 1996 |
| Factors affecting web site visit duration: A cross-domain analysis PJ Danaher, GW Mullarkey, S Essegaier Journal of Marketing Research 43 (2), 182-194, 2006 | 280 | 2006 |
| Comparing the relative effectiveness of advertising channels: A case study of a multimedia blitz campaign PJ Danaher, TS Dagger Journal of Marketing Research 50 (4), 517-534, 2013 | 279 | 2013 |
| Using conjoint analysis to determine the relative importance of service attributes measured in customer satisfaction surveys PJ Danaher Journal of retailing 73 (2), 235-260, 1997 | 276 | 1997 |
| Optimal pricing of new subscription services: Analysis of a market experiment PJ Danaher Marketing Science 21 (2), 119-138, 2002 | 265 | 2002 |
| What happens to television ratings during commercial breaks? PJ Danaher Journal of advertising Research 35 (1), 37-37, 1995 | 261 | 1995 |
| The effect of competitive advertising interference on sales for packaged goods PJ Danaher, A Bonfrer, S Dhar Journal of Marketing Research 45 (2), 211-225, 2008 | 242 | 2008 |
| Modeling multivariate distributions using copulas: Applications in marketing PJ Danaher, MS Smith Marketing science 30 (1), 4-21, 2011 | 214 | 2011 |
| How often versus how long: the interplay of contact frequency and relationship duration in customer-reported service relationship strength TS Dagger, PJ Danaher, BJ Gibbs Journal of service research 11 (4), 371-388, 2009 | 199 | 2009 |
| Cumulative encounter satisfaction in the hotel conference process PJ Danaher, J Mattsson International Journal of Service Industry Management 5 (4), 69-80, 1994 | 162 | 1994 |
Tracey Dagger/DanaherMonashVerified email at monash.edu
