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Lara Lobschat
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Year
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service research 13 (3), 311-330, 2010
20902010
Corporate digital responsibility
L Lobschat, B Mueller, F Eggers, L Brandimarte, S Diefenbach, ...
Journal of Business Research 122, 875-888, 2021
1102021
App adoption: The effect on purchasing of customers who have used a mobile website previously
H Liu, L Lobschat, PC Verhoef, H Zhao
Journal of Interactive Marketing 47, 16-34, 2019
612019
Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry
L Lobschat, MA Zinnbauer, F Pallas, E Joachimsthaler
Long Range Planning 46 (1-2), 125-148, 2013
612013
Multichannel retailing: A review and research agenda
H Liu, L Lobschat, PC Verhoef
Foundations and TrendsŪ in Marketing 12 (1), 1-79, 2018
532018
What happens online stays online? Segment-specific online and offline effects of banner advertisements
L Lobschat, EC Osinga, WJ Reinartz
Journal of Marketing Research 54 (6), 901-913, 2017
412017
The impact of new media on customer relationships
T Hennig, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service Research 13 (3), 311-330, 2010
252010
Do offline and online go hand in hand? Cross-Channel and synergy effects of direct mailing and display advertising
L Lesscher, L Lobschat, PC Verhoef
International Journal of Research in Marketing 38 (3), 678-697, 2021
52021
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
H Liu, L Lobschat, PC Verhoef, H Zhao
Journal of Retailing 97 (3), 377-393, 2021
42021
Shifting the blame: How surcharge pricing influences blame attributions for a service price increase
F Pallas, LE Bolton, L Lobschat
Journal of Service Research 21 (3), 302-318, 2018
32018
Customer Engagement
W Reinartz, M Krafft, WD Hoyer, R Chandy, M Dorotic, SS Singh, ...
Sage Publ., 2010
12010
Do Offline and Online Marketing Go Hand in Hand?: Cross-channel and Synergy Effects of Direct Mailing and Display Advertising
L Lesscher, L Lobschat, P Verhoef
Marketing Science Intstitute Working Paper Series 20 (124), 2020
2020
All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions
L Lobschat, N Holtrop, N Bruce, RC Rao
Wharton Customer Analytics Research Paper, 2020
2020
SUCCESS FACTORS FOR THE IMPLEMENTATION OF AN INTENDED BRAND PERSONALITY
WD Hoyer, H Krohmer, L Lobschat
Strong Brands, Strong Relationships, 330, 2015
2015
Essays on Online Marketing Communications
L Lobschat
2013
Challenges in Omnichannel Customer Management
A Dikareva-Brugman, J Guyt, M Gijsenberg, L Lobschat, K Gielens
Should All Customers Be Multichannel? Investigating the Moderating Role of Brand and Loyalty Tier
L Lesscher, L Lobschat, K Lemon, P Verhoef
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Articles 1–17