| The impact of experiential marketing on the intention to revisist the brand: comparing large and small fast-food restaurant chains MT Salomão, MA Santos Brazilian Journal of Marketing 21 (3), 730-756, 2022 | 6 | 2022 |
| Consumer dispositions: Meanings and non-meanings of outgroup favourability MT Salomão, VI Strehlau, SC Silva International Business Review 31 (3), 101943, 2022 | 2 | 2022 |
| Consumer dispositions in multicultural contexts: a framework proposition MB Porto-da-Rocha, SG Moraes, MT Salomão, VI Strehlau 2018 Global Marketing Conference at Tokyo, 773-773, 2018 | 2 | 2018 |
| Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions MT Salomão, SC Silva, JR Côto Young Consumers 23 (4), 587-602, 2022 | 1 | 2022 |
| Consumer dispositions in multicultural contexts: a framework proposition MT Salomão, SG Moraes, MB Porto-da-Rocha, VI Strehlau Brazilian Journal of Marketing 19 (3), 683-704, 2020 | 1* | 2020 |
| Portugal, a nova incubadora global de startups MT Salomão, SG Moraes International Journal of Business Marketing 4 (2), 03-07, 2019 | 1 | 2019 |
| From Portugal: the complete map for new conquests MT Salomão International Journal of Business Marketing 4 (2), 72-74, 2019 | | 2019 |
| Best - and worst - practices that help to survive in the adventure of endeavouring MT Salomão International Journal of Business Marketing 4 (1), 11-12, 2019 | | 2019 |
| Brand Placement de Marcas Globais Indisponíveis no Brasil: um estudo sobre formação de equity IR Mascarenhas, NM de Mira, MT Salomão 16th SGBED & XII ESPM International Conference in Management, 2019 | | 2019 |
| Global brands: the born global firms' challenge of building connection with consumers MT Salomão Escola Superior de Propaganda e Marketing, 2019 | | 2019 |
| Understanding brand awareness for born global firms: a proposition for the use of the diffusion of innovation theory MT Salomao, JCB Figueiredo, VI Strehlau EIBA, 148, 2018 | | 2018 |
| Economia colaborativa: razões e motivações dos provedores e usuários do aplicativo Uber VRP Oliveira, SG Moraes, MT Salomao XLII Enanpad, 1-16, 2018 | | 2018 |
| Economia Compartilhada: Motivações e Perfil dos Usuários da Plataforma Airbnb TM Mendes, MT Salomão | | 2018 |
| Building global brand equity: is it a long term project? MT Salomão, TV Rocha, VI Strehlau CIMaR - Consortium for International Marketing Research, 2017 | | 2017 |
| O papel das marcas em diferentes abordagens de international business: uma revisão sistemática da literatura ACP Duque-Estrada, MT Salomão, MH Ogasavara XIX SemeAd, 2016 | | 2016 |
| O impacto dos esforços de relacionamento de uma empresa na fidelidade de seus clientes: um estudo no varejo de São Paulo MT Salomão Universidade de São Paulo, Faculdade de Economia e Administração, 2001 | | 2001 |
Vivian Iara Strehlauprofessor of Marketing, ESPMVerified email at espm.br
