David M. Woisetschläger
David M. Woisetschläger
Professor of Services Management, Technische Universität Braunschweig
Verified email at - Homepage
Cited by
Cited by
Consequences of customer loyalty to the loyalty program and to the company
H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ...
Journal of the Academy of Marketing Science 40 (5), 625-638, 2012
How to make brand communities work: Antecedents and consequences of consumer participation
DM Woisetschläger, V Hartleb, M Blut
Journal of Relationship Marketing 7 (3), 237-256, 2008
Mapping the luxury research landscape: A bibliometric citation analysis
H Gurzki, DM Woisetschläger
Journal of Business Research 77 (August), 147-166, 2017
Consumer ethnocentrism in the German market
H Evanschitzky, F Wangenheim, DM Woisetschläger, M Blut
International Marketing Review 25 (1), 7-32, 2008
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
M Michaelis, DM Woisetschläger, C Backhaus, D Ahlert
International Marketing Review 25 (4), 404-422, 2008
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
DM Woisetschläger, P Lentz, H Evanschitzky
Journal of Business Research 64 (8), 800-808, 2011
Service & solution innovation: Overview and research agenda
H Evanschitzky, FV Wangenheim, DM Woisetschläger
Industrial Marketing Management 40 (5), 657-660, 2011
Sponsorship congruence and brand image: A pre‐post event analysis
DM Woisetschläger, M Michaelis
European Journal of Marketing 46 (3/4), 509-523, 2012
Drivers of brand extension success: What really matters for luxury brands
CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger
Psychology & Marketing 30 (8), 647-659, 2013
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
DM Woisetschläger, C Backhaus, TB Cornwell
Journal of Marketing 81 (5), 121-141, 2017
What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
M Blut, C Backhaus, T Heussler, DM Woisetschläger, H Evanschitzky, ...
Journal of Retailing 87 (3), 306-319, 2011
Markenwirkung von Sponsoring: Eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers
DM Woisetschläger
Duv, 2006
Ein Leitfaden zur Anwendung varianzanalytisch ausgerichteter Laborexperimente
D Woisetschläger, M Eschweiler, H Evanschitzky
Wirtschaftwissenschaftliches Studium 36 (12), 546-554, 2007
Fans’ Resistance to Naming Right Sponsorships – Why Stadium Names Remain the Same for Fans
DM Woisetschläger, V Haselhoff, C Backhaus
European Journal of Marketing 48 (7/8), 1487-1510, 2014
Attenuation of negative sponsorship effects in the context of rival sports teams’ fans
R Grohs, H Reisinger, DM Woisetschläger
European Journal of Marketing 49 (11/12), 1880-1901, 2015
Crafting extraordinary stories: Decoding luxury brand communications
H Gurzki, N Schlatter, DM Woisetschläger
Journal of Advertising 48 (4), 401-414, 2019
Determinants and consequences of sponsorship fit: A study of fan perceptions.
DM Woisetschläger, A Eiting, VJ Haselhoff, M Michaelis
Journal of Sponsorship 3 (2), 2010
Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success
NO Ommen, M Blut, C Backhaus, DM Woisetschläger
Journal of Business Research 69 (7), 2409-2416, 2016
Drivers of carsharing diffusion in Germany: an actor-centred approach
K Lindloff, N Pieper, NC Bandelow, DM Woisetschläger
International Journal of Automotive Technology and Management 21 14 (3-4 …, 2014
Laborexperimente in der Marketingwissenschaft: Bestandaufnahme und Leitfaden bei varianzanalytischen Auswertungen
M Eschweiler, H Evanschitzky, D Woisetschläger
Arbeitspapier des IAS, Münster, 2007
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