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M. Murat CERİT
Research Assistant of Marketing, Turkish-German University
Verified email at tau.edu.tr
Message framing
text analysis
experimental research design
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Thematic Analysis of Brand Response Strategies of Organizations to COVID-19 Based on SCCT and Message Framing
MM Cerit, E KARAOSMANOĞLU
26. Pazarlama Kongresi, 628-637
, 2022
2022
A Theoretical Discussion on Marketing Agility and Adaptive Marketing Capabilities in Regards to Firm Performance
MM Cerit, E Karaosmanoglu
Pazarlama Teorisi ve Uygulamaları Dergisi 7 (2), 129-147
, 2021
2021
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