Lakshman Krishnamurthi
Lakshman Krishnamurthi
Professor of Marketing, Kellogg School, Northwestern University
Verified email at kellogg.northwestern.edu
Title
Cited by
Cited by
Year
An empirical analysis of the relationship between brand loyalty and consumer price elasticity
L Krishnamurthi, SP Raj
Marketing science 10 (2), 172-183, 1991
6911991
A comparative analysis of reference price models
RA Briesch, L Krishnamurthi, T Mazumdar, SP Raj
Journal of Consumer Research 24 (2), 202-214, 1997
6331997
Late mover advantage: How innovative late entrants outsell pioneers
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing research 35 (1), 54-70, 1998
6131998
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of retailing 91 (2), 217-234, 2015
5832015
Asymmetric response to price in consumer brand choice and purchase quantity decisions
L Krishnamurthi, T Mazumdar, SP Raj
Journal of consumer research 19 (3), 387-400, 1992
4111992
A model of brand choice and purchase quantity price sensitivities
L Krishnamurthi, SP Raj
Marketing Science 7 (1), 1-20, 1988
3741988
Measuring the dynamic effects of promotions on brand choice
P Papatla, L Krishnamurthi
Journal of Marketing research 33 (1), 20-35, 1996
3171996
The effect of differences in the number of attribute levels on conjoint results
DR Wittink, L Krishnamurthi, DJ Reibstein
Marketing Letters 1 (2), 113-123, 1990
2661990
Analysis of new product diffusion using a four-segment trial-repeat model
M Hahn, S Park, L Krishnamurthi, AA Zoltners
Marketing Science 13 (3), 224-247, 1994
2261994
Customizing promotions in online stores
J Zhang, L Krishnamurthi
Marketing science 23 (4), 561-578, 2004
2242004
The advantages of entry in the growth stage of the product life cycle: An empirical analysis
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing Research 36 (2), 269-276, 1999
2061999
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
S Gopinath, JS Thomas, L Krishnamurthi
Marketing Science 33 (2), 241-258, 2014
1962014
Comparing derived importance weights across attributes
DR Wittink, L Krishnamurthi, JB Nutter
Journal of consumer Research 8 (4), 471-474, 1982
1761982
The effect of advertising on consumer price sensitivity
L Krishnamurthi, SP Raj
Journal of Marketing Research 22 (2), 119-129, 1985
1571985
Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis
V Shankar, L Krishnamurthi
Journal of Retailing 72 (3), 249-272, 1996
1341996
Demand dynamics in the seasonal goods industry: An empirical analysis
GP Soysal, L Krishnamurthi
Marketing Science 31 (2), 293-316, 2012
1172012
Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship
L Krishnamurthi, P Papatla
Journal of Retailing 79 (2), 121-135, 2003
882003
A probit model of choice dynamics
P Papatla, L Krishnamurthi
Marketing science 11 (2), 189-206, 1992
881992
Channel pass-through of trade promotions
V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi
Marketing Science 29 (2), 250-267, 2010
742010
Intervention analysis of a field experiment to assess the buildup effect of advertising
L Krishnamurthi, J Narayan, SP Raj
Journal of Marketing Research 23 (4), 337-345, 1986
691986
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