Vinod Venkatraman
Vinod Venkatraman
Fox School of Business, Temple University
Verified email at
Cited by
Cited by
Predicting advertising success beyond traditional measures: new insights from neurophysiological methods and market response modeling
V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ...
Journal of Marketing Research 52 (4), 436-452, 2015
Consumer neuroscience: applications, challenges, and possible solutions
H Plassmann, V Venkatraman, S Huettel, C Yoon
Journal of Marketing Research 52 (4), 427-435, 2015
Sleep deprivation elevates expectation of gains and attenuates response to losses following risky decisions
V Venkatraman, YM Chuah, SA Huettel, MWL Chee
Sleep 30 (5), 603-609, 2007
The neural basis of interindividual variability in inhibitory efficiency after sleep deprivation
YML Chuah, V Venkatraman, DF Dinges, MWL Chee
Journal of Neuroscience 26 (27), 7156-7162, 2006
Functional imaging of working memory following normal sleep and after 24 and 35 h of sleep deprivation: Correlations of fronto-parietal activation with performance
MWL Chee, LYM Chuah, V Venkatraman, WY Chan, P Philip, DF Dinges
Neuroimage 31 (1), 419-428, 2006
New scanner data for brand marketers: how neuroscience can help better understand differences in brand preferences
V Venkatraman, JA Clithero, GJ Fitzsimons, S Huettel
Journal of consumer psychology 22, 143-153, 2012
Separate neural mechanisms underlie choices and strategic preferences in risky decision making
V Venkatraman, JW Payne, JR Bettman, MF Luce, SA Huettel
Neuron 62 (4), 593-602, 2009
Sleep deprivation biases the neural mechanisms underlying economic preferences
V Venkatraman, SA Huettel, LYM Chuah, JW Payne, MWL Chee
Journal of Neuroscience 31 (10), 3712-3718, 2011
Neural correlates of symbolic and non-symbolic arithmetic
V Venkatraman, D Ansari, MWL Chee
Neuropsychologia 43 (5), 744-753, 2005
Age and culture modulate object processing and object—scene binding in the ventral visual area
JO Goh, MW Chee, JC Tan, V Venkatraman, A Hebrank, ED Leshikar, ...
Cognitive, Affective, & Behavioral Neuroscience 7 (1), 44-52, 2007
Dissociation of cortical regions modulated by both working memory load and sleep deprivation and by sleep deprivation alone
WC Choo, WW Lee, V Venkatraman, FS Sheu, MWL Chee
Neuroimage 25 (2), 579-587, 2005
Cortical effects of anticipation and endogenous modulation of visceral pain assessed by functional brain MRI in irritable bowel syndrome patients and healthy controls
GH Song, V Venkatraman, KY Ho, MWL Chee, KG Yeoh, CH Wilder-Smith
Pain 126 (1-3), 79-90, 2006
Resolving response, decision, and strategic control: evidence for a functional topography in dorsomedial prefrontal cortex
V Venkatraman, AG Rosati, AA Taren, SA Huettel
Journal of Neuroscience 29 (42), 13158-13164, 2009
Age-related changes in object processing and contextual binding revealed using fMR adaptation
MWL Chee, JOS Goh, V Venkatraman, JC Tan, A Gutchess, B Sutton, ...
Journal of Cognitive Neuroscience 18 (4), 495-507, 2006
A parallel functional topography between medial and lateral prefrontal cortex: evidence and implications for cognitive control
AA Taren, V Venkatraman, SA Huettel
Journal of Neuroscience 31 (13), 5026-5031, 2011
An overall probability of winning heuristic for complex risky decisions: Choice and eye fixation evidence
V Venkatraman, JW Payne, SA Huettel
Organizational Behavior and Human Decision Processes 125 (2), 73-87, 2014
Effect of language switching on arithmetic: A bilingual fMRI study
V Venkatraman, SC Siong, MWL Chee, D Ansari
Journal of Cognitive Neuroscience 18 (1), 64-74, 2006
Comparison of block and event‐related fMRI designs in evaluating the word‐frequency effect
MWL Chee, V Venkatraman, C Westphal, SC Siong
Human brain mapping 18 (3), 186-193, 2003
Strategic control in decision‐making under uncertainty
V Venkatraman, SA Huettel
European Journal of Neuroscience 35 (7), 1075-1082, 2012
Strategic differences in algebraic problem solving: Neuroanatomical correlates
K Lee, ZY Lim, SHM Yeong, SF Ng, V Venkatraman, MWL Chee
Brain research 1155, 163-171, 2007
The system can't perform the operation now. Try again later.
Articles 1–20