| Research note—the benefits of personalized pricing in a channel Y Liu, ZJ Zhang Marketing Science 25 (1), 97-105, 2006 | 286 | 2006 |
| Consumer heterogeneity, product quality, and distribution channels H Shi, Y Liu, NC Petruzzi Management Science 59 (5), 1162-1176, 2013 | 225 | 2013 |
| The benefits of competitive upward channel decentralization Y Liu, RK Tyagi Management Science 57 (4), 741-751, 2011 | 118 | 2011 |
| Note on self-restraint as an online entry-deterrence strategy Y Liu, S Gupta, ZJ Zhang Management Science 52 (11), 1799-1809, 2006 | 116 | 2006 |
| The length of product line in distribution channels Y Liu, TH Cui Marketing Science 29 (3), 474-482, 2010 | 90 | 2010 |
| Distribution channel choice and divisional conflict in remanufacturing operations T Shi, D Chhajed, Z Wan, Y Liu Production and Operations Management 29 (7), 1702-1719, 2020 | 86 | 2020 |
| Shades of gray—the impact of gray markets on authorized distribution channels Y Xiao, U Palekar, Y Liu Quantitative Marketing and Economics 9, 155-178, 2011 | 62 | 2011 |
| Consumer fit search, retailer shelf layout, and channel interaction Z Gu, Y Liu Marketing Science 32 (4), 652-668, 2013 | 51 | 2013 |
| In-store media and distribution channel coordination A Dukes, Y Liu Marketing Science 29 (1), 94-107, 2010 | 50 | 2010 |
| Outsourcing to convert fixed costs into variable costs: A competitive analysis Y Liu, RK Tyagi International Journal of Research in Marketing 34 (1), 252-264, 2017 | 44 | 2017 |
| Can commonality relieve cannibalization in product line design? K Kim, D Chhajed, Y Liu Marketing Science 32 (3), 510-521, 2013 | 39 | 2013 |
| Dominant retailers’ incentives for product quality in asymmetric distribution channels A Dukes, T Geylani, Y Liu Marketing Letters 25, 93-107, 2014 | 35 | 2014 |
| Single vs. cross distribution channels with manufacturers’ dynamic tacit collusion J Bian, X Zhao, Y Liu International Journal of Production Economics 220, 107456, 2020 | 16 | 2020 |
| Informative advertising in a distribution channel H Shi, Y Liu, NC Petruzzi European Journal of Operational Research 274 (2), 773-787, 2019 | 15 | 2019 |
| To restrain or to expand: Optimal retail store opening strategies in coping with manufacturer direct entry L Guo, Y Liu Available at: SSRN 985515, 2008 | 8 | 2008 |
| Targeted pricing and channel management Y Liu Columbia University, 2003 | 7 | 2003 |
| Why would a big retailer refuse to collaborate on manufacturer SPIFF programs? Z Gu, Y Liu Quantitative Marketing and Economics 16, 441-472, 2018 | 3 | 2018 |
| Do consumer fairness concerns soften price competition? The role of declining costs G Liu, J Sun, Y Liu, J Zhang, L Tan The Role of Declining Costs (September 28, 2017), 2017 | 1 | 2017 |
| Dominant retailers’ incentives for product quality AJ Dukes, T Geylani, YC Liu Working Paper, University of Southern California, 2010 | 1 | 2010 |
| In-store media and channel management A Dukes, Y Liu CIE Discussion Papers, 2007 | 1 | 2007 |
