| Unintended effects of health communication campaigns H Cho, CT Salmon Journal of communication 57 (2), 293-317, 2007 | 457 | 2007 |
| Personalization of politics: A critical review and agenda for research CT Salmon Communication yearbook 34, 231-276, 2010 | 439 | 2010 |
| Guilt, fear, stigma and knowledge gaps: ethical issues in public health communication interventions N Guttman, CT Salmon Bioethics 18 (6), 531-552, 2004 | 428 | 2004 |
| The next-birthday method of respondent selection CT Salmon, JS Nichols Public Opinion Quarterly 47 (2), 270, 1983 | 417 | 1983 |
| The hidden history of product placement J Newell, CT Salmon, S Chang Journal of Broadcasting & Electronic Media 50 (4), 575-594, 2006 | 379 | 2006 |
| The ‘other’as the vulnerable voter: A study of the third-person effect in the 1988 US presidential campaign D Rucinski, CT Salmon International Journal of Public Opinion Research 2 (4), 345-368, 1990 | 282 | 1990 |
| Using media campaigns for health promotion CT Salmon, C Atkin Handbook of health communication, 285-313, 2003 | 254 | 2003 |
| Developing an advertising agency-client relationship DB Wackman, CT Salmon, CC Salmon Journal of Advertising Research 26 (6), 21-28, 1986 | 253 | 1986 |
| Information campaigns: Balancing social values and social change CT Salmon Sage, 1989 | 249 | 1989 |
| Perceptions of Opinion" Climates" and Willingness to Discuss the Issue of Abortion. CT Salmon, K Neuwirth Journalism Quarterly 67 (3), 567-77, 1990 | 243 | 1990 |
| The Spiral of Silence Ten Years Later: An Examination and Evaluation. CT Salmon, FG Kline | 235 | 1983 |
| Public Opinion and the Communication of Consent TL Glasser, CT Salmon Guilford Press, 1995 | 208 | 1995 |
| Perspectives on involvement in consumer and communication research CT Salmon Progress in communication sciences 7, 243-268, 1986 | 199 | 1986 |
| Fear appeals for individuals in different stages of change: Intended and unintended effects and implications on public health campaigns H Cho, CT Salmon Health Communication 20 (1), 91-99, 2006 | 171 | 2006 |
| Campaigns for social" improvement": An overview of values, rationales, and impacts CT Salmon Information campaigns: Balancing social values and social change, 19-53, 1989 | 168 | 1989 |
| The use of social networking sites (SNSs) in health communication campaigns: review and recommendations J Shi, T Poorisat, CT Salmon Health communication 33 (1), 49-56, 2018 | 127 | 2018 |
| The effectiveness of advocacy advertising relative to news coverage CT Salmon, LN Reid, J Pokrywczynski, RW Willett Communication Research 12 (4), 546, 1985 | 122 | 1985 |
| Product placement in entertainment media: Proposing business process models S Chang, J Newell, CT Salmon International Journal of Advertising 28 (5), 783-806, 2009 | 107 | 2009 |
| The politics of polling and the limits of consent CT Salmon, TL Glasser Public opinion and the communication of consent, 437-458, 1995 | 103 | 1995 |
| The contextual effects of gender norms, communication, and social capital on family planning behaviors in Uganda: A multilevel approach HJ Paek, B Lee, CT Salmon, K Witte Health Education & Behavior 35 (4), 461-477, 2008 | 98 | 2008 |
Theodore L. GlasserProfessor, Department of Communication, Stanford UniversityVerified email at stanford.edu
