Eitan Muller
Eitan Muller
Professor of Marketing, New York University and Reichman University (IDC)
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Cited by
Cited by
New product diffusion models in marketing: A review and directions for research
V Mahajan, E Muller, FM Bass
Journal of Marketing 54 (1), 1-26, 1990
Talk of the network: A complex systems look at the underlying process of word-of-mouth
J Goldenberg, B Libai, E Muller
Marketing Letters 12 (3), 211-223, 2001
Research joint ventures and R&D cartels
MI Kamien, E Muller, I Zang
American Economic Review 82 (5), 1293-1306, 1992
Innovation diffusion and new product growth models: A critical review and research directions
R Peres, E Muller, V Mahajan
International Journal of Research in Marketing 27 (2), 91-106, 2010
Challenges to theory development in entrepreneurship research
R Amit, L Glosten, E Muller
Journal of Management Studies 30 (5), 815-834, 1993
Entrepreneurial ability, venture investments, and risk sharing
R Amit, L Glosten, E Muller
Management Science 36 (10), 1233-1246, 1990
New-product diffusion models
V Mahajan, E Muller, Y Wind
International Series in Quantitative Marketing, Vol. 11, Springer, 2000
Determination of adopter categories by using innovation diffusion models
V Mahajan, E Muller, RK Srivastava
Journal of Marketing Research 27 (1), 37-50, 1990
“Push” and “pull” entrepreneurship
R Amit, E Muller
Journal of Small Business & Entrepreneurship 12 (4), 64-80, 1995
Innovation diffusion and new product growth models in marketing
V Mahajan, E Muller
Journal of Marketing 43 (4), 55-68, 1979
Diffusion of new products: Empirical generalizations and managerial uses
V Mahajan, E Muller, FM Bass
Marketing Science 14 (3), G79-G88, 1995
Introduction strategy for new products with positive and negative word-of-mouth
V Mahajan, E Muller, RA Kerin
Management Science 30 (12), 1389-1404, 1984
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata
J Goldenberg, B Libai, E Muller
Academy of Marketing Science Review 9 (3), 1-18, 2001
Opportunity costs and entrepreneurial activity
R Amit, E Muller, I Cockburn
Journal of Business Venturing 10 (2), 95-106, 1995
Software piracy: Estimation of lost sales and the impact on software diffusion
M Givon, V Mahajan, E Muller
Journal of Marketing 59 (1), 29-37, 1995
Models of new product diffusion through advertising and word-of-mouth
JA Dodson Jr, E Muller
Management science 24 (15), 1568-1578, 1978
Timing, diffusion, and substitution of successive generations of technological innovations: The IBM mainframe case
V Mahajan, E Muller
Technological Forecasting and Social Change 51 (2), 109-132, 1996
A nonuniform influence innovation diffusion model of new product acceptance
CJ Easingwood, V Mahajan, E Muller
Marketing Science 2 (3), 273-295, 1983
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion
B Libai, E Muller, R Peres
Journal of Marketing Research 50 (2), 161-176, 2013
Riding the saddle: How cross-market communications can create a major slump in sales
J Goldenberg, B Libai, E Muller
Journal of Marketing 66 (2), 1-16, 2002
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