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John R. Hauser
John R. Hauser
Kirin Professor of Marketing, MIT
Verified email at mit.edu - Homepage
Title
Cited by
Cited by
Year
The house of quality
JR Hauser, D Clausing
Harvard Business Review 66 (3), 63-73, 1988
54661988
Design and marketing of new products
GL Urban, JR Hauser
(No Title), 1993
36261993
The voice of the customer
A Griffin, JR Hauser
Marketing science 12 (1), 1-27, 1993
34721993
Integrating R&D and marketing: A review and analysis of the literature
A Griffin, JR Hauser
Journal of Product Innovation Management: An International Publication of …, 1996
22381996
Research on Innovation: A Review and Agenda for Marketing Science
J Hauser, GJ Tellis, A Griffin
Marketing science 25 (6), 687-717, 2006
18502006
An evaluation cost model of consideration sets
JR Hauser, B Wernerfelt
Journal of consumer research 16 (4), 393-408, 1990
15681990
Patterns of communication among marketing, engineering and manufacturing—A comparison between two new product teams
A Griffin, JR Hauser
Management science 38 (3), 360-373, 1992
9991992
The virtual customer
E Dahan, JR Hauser
Journal of Product Innovation Management: An International Publication of …, 2002
9462002
Defensive marketing strategies
JR Hauser, SM Shugan
Marketing Science 2 (4), 319-360, 1983
7811983
Premarket forecasting of really-new products
GL Urban, BD Weinberg, JR Hauser
Journal of marketing 60 (1), 47-60, 1996
6221996
Customer satisfaction incentives
JR Hauser, DI Simester, B Wernerfelt
Marketing science 13 (4), 327-350, 1994
6001994
Identifying customer needs from user-generated content
A Timoshenko, JR Hauser
Marketing Science 38 (1), 1-20, 2019
5162019
Testing the accuracy, usefulness, and significance of probabilistic choice models: An information-theoretic approach
JR Hauser
Operations Research 26 (3), 406-421, 1978
4651978
Metrics: you are what you measure!
J Hauser, G Katz
European Management Journal 16 (5), 517-528, 1998
4301998
Website morphing
JR Hauser, GL Urban, G Liberali, M Braun
Marketing Science 28 (2), 202-223, 2009
4042009
Alternative perceptual mapping techniques: Relative accuracy and usefulness
JR Hauser, FS Koppelman
Journal of marketing Research 16 (4), 495-506, 1979
3611979
Profit maximizing perceptual positions: An integrated theory for the selection of product features and price
JR Hauser, P Simmie
Management Science 27 (1), 33-56, 1981
3541981
Consideration-set heuristics
JR Hauser
Journal of Business Research 67 (8), 1688-1699, 2014
3302014
How consumers allocate their time when searching for information
JR Hauser, GL Urban, BD Weinberg
Journal of Marketing Research 30 (4), 452-466, 1993
3191993
“Listening in” to find and explore new combinations of customer needs
GL Urban, JR Hauser
Journal of Marketing 68 (2), 72-87, 2004
3162004
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