| Guilty by association: Product-level category stigma and audience expectations in the US craft beer industry MA Barlow, JC Verhaal, JD Hoskins Journal of Management 44 (7), 2934-2960, 2018 | 131 | 2018 |
| Little fish in a big pond: Legitimacy transfer, authenticity, and factors of peripheral firm entry and growth in the market center JC Verhaal, JD Hoskins, LW Lundmark Strategic Management Journal 38 (12), 2532-2552, 2017 | 81 | 2017 |
| How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance J Hoskins, JC Verhaal, A Griffin European Journal of Marketing 55 (2), 565-592, 2020 | 38 | 2020 |
| The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of US consumer packaged goods JD Hoskins Journal of Retailing and Consumer Services 57, 102234, 2020 | 22 | 2020 |
| Offering value and capturing surplus: A strategy for private label sales in a new customer loyalty building scenario JD Hoskins Journal of Retailing and Consumer Services 28, 274-280, 2016 | 21 | 2016 |
| New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands JD Hoskins, A Griffin Journal of Product & Brand Management 28 (7), 812-829, 2019 | 17 | 2019 |
| The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands J Hoskins, S Gopinath, JC Verhaal, E Yazdani Journal of the Academy of Marketing Science 49, 1065-1087, 2021 | 13 | 2021 |
| On the contrasting strategic impact of online customer reviews for niche and mainstream organizations: Evidence from US higher education JD Hoskins, BA Brown Journal of Research in Interactive Marketing 12 (3), 347-369, 2018 | 12 | 2018 |
| Industry conditions, market share, and the firm’s ability to derive business-line profitability from diverse technological portfolios JD Hoskins, SJ Carson Journal of Business Research 149, 178-192, 2022 | 11 | 2022 |
| The high-end bias–investigating the irrational preference for high-end over low-end innovations R Reinhardt, S Gurtner, J Hoskins, A Griffin Academy of Management Proceedings 2017 (1), 13528, 2017 | 10 | 2017 |
| Fraud abroad: GDP per capita, online customer reviews and vacation rental unit booking rates in the sharing economy JD Hoskins, R Leick Journal of Research in Interactive Marketing 13 (2), 249-275, 2019 | 6 | 2019 |
| How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales JD Hoskins, A Griffin Journal of Product & Brand Management 30 (4), 609-625, 2021 | 5 | 2021 |
| Hold firm or adapt? An empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity JD Hoskins, BA Brown Journal of Marketing for Higher Education 27 (2), 188-212, 2017 | 5 | 2017 |
| The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands JD Hoskins, JK Watts Journal of Interactive Marketing 57 (4), 614-628, 2022 | 4 | 2022 |
| Growing the community bank in the shadow of national banks: an empirical analysis of the US banking industry, 1994–2018 JD Hoskins, S Abadi Journal of Product & Brand Management 31 (8), 1235-1251, 2022 | 2 | 2022 |
| Market selection and product positioning decisions’ implications for short-and long-term performance: evidence from the US music industry JD Hoskins, A Griffin Journal of Product & Brand Management 32 (4), 582-599, 2023 | 1 | 2023 |
| The High-end Bias-An irrational preference of decision makers for high-end over low-end innovations. R Reinhardt, S Gurtner, JD Hoskins, A Griffin Academy of Management Proceedings 2017 (1), 13528, 2017 | 1 | 2017 |
| Two empirical essays on the drivers of new product performance for fast moving consumer goods JD Hoskins The University of Utah, 2015 | 1 | 2015 |
| The high-end bias-A decision-maker preference for premium over economy innovations R Reinhardt, S Gurtner, JD Hoskins, A Griffin Long Range Planning 57 (1), 102413, 2024 | | 2024 |
| Little Fish in a Big Pond: Resource Partitioning, Secondary Identities, and Specialist Competition C Verhaal, J Hoskins, LW Lundmark Academy of Management Proceedings 2015 (1), 17382, 2015 | | 2015 |
J. Cameron VerhaalAssociate Professor, Tulane UniversityVerified email at tulane.edu
