| The role of psychological ownership in consumer happiness D Li, L Atkinson Journal of Consumer Marketing 37 (6), 629-638, 2020 | 70 | 2020 |
| Effect of emotional victim images in prosocial advertising: the moderating role of helping mode D Li, L Atkinson International Journal of Nonprofit and Voluntary Sector Marketing 25 (4), e1676, 2020 | 21 | 2020 |
| Grand Hotel: Portrayal of Women in Golden Age Hollywood D Li International Journal of Social Science and Humanity 4 (4), 303, 2014 | 4 | 2014 |
| Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020 D Li, NM Watanabe International Journal of Sports Marketing and Sponsorship 23 (4), 841-854, 2022 | 3 | 2022 |
| To have, or to feel like having: the effect of psychological ownership on consumer well-being D Li | 3 | 2018 |
| Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events NA Mitchell, AC Scheinbaum, D Li, W Wang Qualitative Consumer Research, 227-255, 2017 | 3 | 2017 |
| Psychological Ownership and Consumer Happiness: An Abstract D Li Academy of Marketing Science Annual Conference, 69-70, 2020 | 1 | 2020 |
| Augmented Reality in Advertising: An Exploratory Study. T Zhang, D Li Journal of Applied Business & Economics 25 (3), 2023 | | 2023 |
| Effect of Psychological Ownership on Consumer Happiness D Li AMA Winter Academic Conference 30, CW18-19, 2019 | | 2019 |
| Consumer Engagement Through Live Customer Service: An Abstract D Li, M Eastin Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| HAPPY TO HELP: EMOTIONAL FACIAL EXPRESSIONS IN ADVERTISING AND CONSUMER PHILANTHROPY D Li, L Atkinson American Academy of Advertising. Conference. Proceedings (Online), 203, 2016 | | 2016 |
| Purse Parties: The Social Implications of Fake Luxury Parties NA Mitchell, A Close, D Li Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| From TV Commercial to Online Search: Effectiveness of Super Bowl Advertising D Li Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Breaking Down Binge Consumption: A Close Look at Post Exposure Guilt Anxiety and Stress From Normative and Deviant Binging During a Planned and Unplanned Event M Eastin, ME Dunn, NH Brinson, F Xu, D Li, X Li, N Cunningham The 68th Annual Conference of the International Communication Association, 0 | | |
