Rod McColl
Rod McColl
Rennes School of Business
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Cited by
Cited by
New luxury brand positioning and the emergence of Masstige brands
Y Truong, R McColl, PJ Kitchen
Journal of Brand Management 16 (5), 375-382, 2009
Intrinsic motivations, self-esteem, and luxury goods consumption
Y Truong, R McColl
Journal of retailing and consumer services 18 (6), 555-561, 2011
Status and conspicuousness–are they related? Strategic marketing implications for luxury brands
Y Truong, G Simmons, R McColl, PJ Kitchen
Journal of strategic marketing 16 (3), 189-203, 2008
The elaboration likelihood model: review, critique and research agenda
P J. Kitchen, G Kerr, D E. Schultz, R McColl, H Pals
European Journal of marketing 48 (11/12), 2033-2050, 2014
Uncovering the relationships between aspirations and luxury brand preference
Y Truong, R McColl, PJ Kitchen
Journal of Product & Brand Management 19 (5), 346-355, 2010
Practitioners’ perceptions of advertising strategies for digital media
Y Truong, R McColl, P Kitchen
International Journal of Advertising 29 (5), 709-725, 2010
Marketing in Australia
Prentice-Hall, 1989
Luxury fashion and sustainability: Looking good together
JC Franco, D Hussain, R McColl
Journal of Business Strategy 41 (4), 55-61, 2019
Services marketing: a managerial perspective
R McColl, A Palmer, B Callaghan
McGraw-Hill, 2000
Sorry, could you repeat the question? Exploring video‐interview recruitment practice in HRM
R McColl, M Michelotti
Human Resource Management Journal 29 (4), 637-656, 2019
The effects of facial attractiveness and gender on customer evaluations during a web-video sales encounter
R McColl, Y Truong
Journal of Personal Selling & Sales Management 33 (1), 117-128, 2013
The effect of verbalized emotions on loyalty in written complaints
J Mattsson, J Lemmink, R McColl
Total Quality Management & Business Excellence 15 (7), 941-958, 2004
Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type
R McColl, R Macgilchrist, S Rafiq
Journal of Retailing and Consumer Services 53, 101982, 2020
The effects of service guarantees on service evaluations during a voiced complaint and service recovery
R McColl, J Mattsson, C Morley
Journal of consumer satisfaction, dissatisfaction and complaining behavior …, 2005
Service guarantees as a base for positioning in B2B
R Mccoll, Y Truong, A La Rocca
Industrial Marketing Management 81, 78-86, 2019
Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach
P Puncheva-Michelotti, R McColl, A Vocino, M Michelotti
Journal of Strategic Marketing 22 (6), 471-493, 2014
The effects of medium and sequence on personality trait assessments in face‐to‐face and videoconference selection interviews: Implications for HR analytics
M Michelotti, R McColl, P Puncheva‐Michelotti, R Clarke, T McNamara
Human Resource Management Journal 34 (2), 292-310, 2024
Common mistakes in designing and implementing service guarantees
R McColl, J Mattsson
Journal of Services Marketing 25 (6), 451-461, 2011
How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation
R McColl, I Descubes, M Elahee
Journal of Business Strategy 38 (6), 38-46, 2017
Testing US advertising belief and attitude measures in France
Y Truong, R McColl, I Descubes
Journal of Euromarketing 18 (1), 35-46, 2009
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