| Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention LX Teo, HK Leng, YXP Phua International Journal of Sports Marketing and Sponsorship 20 (2), 321-332, 2019 | 186 | 2019 |
| Athletes as role models during the COVID-19 pandemic HK Leng, YXP Phua Managing Sport and Leisure 27 (1-2), 163-167, 2022 | 76 | 2022 |
| Body image, physical activity and sport involvement: A study on gender differences HK Leng, YXP Phua, Y Yang Physical Culture and Sport 85 (1), 40-49, 2020 | 13 | 2020 |
| An exploratory study of the use of ultrasound in the measurement of anterior tibial translation under gastrocnemius muscle stimulation PSP Teng, KF Leong, P Yi Xian Phua, PW Kong Research in Sports Medicine 29 (2), 103-115, 2021 | 10 | 2021 |
| Effect of Social Environment on Brand Recall in Sports Video Games HK Leng, IM Rozmand, YH Low, YXP Phua International Journal of Gaming and Computer-Mediated Simulations (IJGCMS …, 2021 | 9 | 2021 |
| Effect of colours on sponsor recall B Toh, HK Leng, YXP Phua Asia Pacific Journal of Marketing and Logistics 35 (4), 797-808, 2023 | 7 | 2023 |
| Eye Tracker Technology in Sports Sponsorship Research HK Leng, P Phua Encyclopedia of Organizational Knowledge, Administration, and Technology …, 2021 | 4 | 2021 |
| Differences between gamblers and non-gamblers on sports betting websites HK Leng, YXP Phua, DY Pyun, HH Kwon, YC Lin Journal of Gambling Studies 38 (3), 753-766, 2022 | 3 | 2022 |
| Cognitive Distortions and Problem Gambling in Sports Gambling YXP Phua, DY Pyun, HK Leng Journal of Gambling Issues, 2022 | 2 | 2022 |
| An Update on the Marketing of the F1 Singapore Grand Prix Post 2014 YXP Phua, HK Leng Integrated Marketing Communications, Strategies, and Tactical Operations in …, 2019 | 1 | 2019 |
| An examination of the role of gender in athlete endorsement effectiveness. HK Leng, YXP Phua, YC Lin, A Richelieu, S Sato Journal of Business Administration (1025-9627) 48 (3), 2023 | | 2023 |
| Effect of Gender and Celebrity Status of Models in Printed Advertisements Promoting Physical Activity HK Leng, D Yap, L Thangavelu, YXP Phua Journal of Physical Activity and Health 20 (12), 1125-1132, 2023 | | 2023 |
| Competitive balance and sport spectatorship: an analysis of Singapore professional football PYX Phua | | 2017 |
Leng Ho KeatUniversity of GeorgiaVerified email at uga.edu
