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Quan Xie
Quan Xie
Assistant Professor of Advertising, Southern Methodist University
Verified email at smu.edu - Homepage
Title
Cited by
Cited by
Year
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
C Lou, Q Xie
International Journal of Advertising 40 (3), 376-402, 2021
1772021
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
C Lou, Q Xie, Y Feng, W Kim
Journal of Product & Brand Management 28 (7), 773-786, 2019
1112019
Privacy concerns, perceived intrusiveness, and privacy controls: an analysis of virtual try-on apps
Y Feng, Q Xie
Journal of Interactive Advertising 19 (1), 43-57, 2019
602019
Paid, earned, shared and owned media from the perspective of advertising and public relations agencies: Comparing China and the United States
Q Xie, MS Neill, E Schauster
International Journal of Strategic Communication 12 (2), 160-179, 2018
572018
The key to 360-degree video advertising: an examination of the degree of narrative structure
Y Feng, Q Xie, C Lou
Journal of Advertising 48 (2), 137-152, 2019
552019
Curating Luxe experiences online? Explicating the mechanisms of luxury content marketing in cultivating brand loyalty
Q Xie, C Lou
Journal of Interactive Advertising 20 (3), 209-224, 2020
502020
Measuring the content characteristics of videos featuring augmented reality advertising campaigns
Y Feng, Q Xie
Journal of Research in Interactive Marketing 12 (4), 489-508, 2018
372018
文化创意产业前沿
吕学武, 范周
北京: 中国传媒大学出版社, 2007
322007
Using Twitter as a pedagogical tool in two classrooms: a comparative case study between an education and a communication class
T Luo, Q Xie
Journal of Computing in Higher Education 31, 81-104, 2019
302019
Ad creativity via augmented reality technology in online video ads: The differential role of novelty, message usefulness, and ad-consumer association
Y Feng, Q Xie
Journal of Promotion Management 25 (6), 907-933, 2019
262019
Demystifying novelty effects: An analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Y Feng, Q Xie
Journal of current issues & research in advertising 40 (1), 36-53, 2019
242019
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing
Q Xie, Y Feng
International Journal of Advertising 42 (2), 317-343, 2023
212023
Expectations for advertising and public relations education from agency executives: A comparative study between China and the United States
Q Xie, E Schauster, MS Neill
Journal of Current Issues & Research in Advertising 39 (3), 289-307, 2018
192018
Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR
Q Xie, TG Wang
Journal of Business Research 148, 315-324, 2022
142022
Examining user participation and network structure via an analysis of a Twitter-supported conference backchannel
Q Xie, T Luo
Journal of Educational Computing Research 57 (5), 1160-1185, 2019
132019
It's a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
Q Xie, S Muralidharan
Journal of Research in Interactive Marketing 18 (2), 294-314, 2024
42024
Media Management in Asia
Q Xie, D McDaniel
The Rowman & Littlefield Handbook of Media Management and Business 12, 207-225, 2020
2*2020
Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z
Q Xie, S Muralidharan, S Edwards, C La Ferle
Journal of Interactive Advertising 23 (4), 356-373, 2023
12023
Advertising in 360 degrees
Y Feng, Q Xie, C Lou
Report Research, 17, 2021
12021
Youthful Users' Participation in Facebook Brand Communities: Motivations, Activities, and Outcomes
Q Xie
Ohio University, 2015
12015
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