Katja Soyez
Katja Soyez
Studiengangleiterin, Staatliche Studienakademie Riesa
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Cited by
Cited by
How national cultural values affect pro‐environmental consumer behavior
K Soyez
International Marketing Review, 2012
A cognitive model to predict domain-specific consumer innovativeness
S Hoffmann, K Soyez
Journal of Business Research 63 (7), 778-785, 2010
Designing mobile business applications for different age groups
S Gurtner, R Reinhardt, K Soyez
Technological Forecasting and Social Change 88, 177-188, 2014
How to catch the generation Y: Identifying consumers of ecological innovations among youngsters
S Gurtner, K Soyez
Technological Forecasting and Social Change 106, 101-107, 2016
Proenvironmental value orientation across cultures: Development of a German and Russian scale
K Soyez, S Hoffmann, S Wünschmann, K Gelbrich
Social Psychology 40 (4), 222-233, 2009
How individual, product and situational determinants affect the intention to buy and organic food buying behavior: a cross-national comparison in five nations
K Soyez, JNP Francis, MM Smirnova
der markt 51 (1), 27-35, 2012
Adapting Scott and Bruce’s general decision-making style inventory to patient decision making in provider choice
S Fischer, K Soyez, S Gurtner
Medical Decision Making 35 (4), 525-532, 2015
Challenges and opportunities in health care management
S Gurtner, K Soyez
Springer International Publishing, 2015
Trick or treat: Assessing health 2.0 and its prospects for patients, providers and society
S Fischer, K Soyez
Challenges and opportunities in health care management, 197-208, 2015
Lifestyle of Health and Sustainability: Ein wachsendes Segment gesundheitsbewusster Konsumenten
K Soyez, N Thielow, S Gurtner
Angewandtes Gesundheitsmarketing, 75-86, 2012
Marketing-Forschung: Grundlagen der Datenerhebung und Datenauswertung
S Hoffmann, S Wünschmann, A Franck, U Schwarz, K Soyez
Vahlen, 2018
S Hoffmann, A Franck, U Schwarz, K Soyez, S Wünschmann
Verlag Franz Vahlen, 2018
How to catch the Generation Y: Identifying eco-innovators among young customers
K Soyez, S Gurtner
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
What keeps consumers from buying organic food? Individual, product, and situational determinants of organic food buying behavior in a cross-national context
K Soyez, JNP Francis, MM Smirnova
Marketing Theory and Applications, 343, 2012
What Triggers Pro-Environmental Behavior Cross-Culturally? An Empirical Investigation in Five Nations
K Soyez, MM Smirnova, JNP Francis
The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014
Interreligiöses Marketing
K Gelbrich, K Soyez, S Müller
Oldenbourg, 2011
Identifying Eco-Innovators; A Value Based Approach to Explain why Consumers Adopt new Ecological Products
K Soyez, S Gurtner
European Conference on Innovation and Entrepreneurship, 132, 2011
Merchandising als potentielle Stärkung der Vereinsidentifikation mit dem SC BOREA Dresden eV–Einführung in einer Non-Profit-Organisation auf Grundlage einer Mitgliederbefragung
N Scherbarth, K Soyez
Wissen im markt 2018, 73, 0
Corrigendum: Doctors and Numbers: An Assessment of the Critical Risk Interpretation Test
S Fischer, K Soyez, S Gurtner, C Zeballos-Palacios, R Quispe, ...
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