Katja Soyez
Katja Soyez
Studiengangleiterin, Staatliche Studienakademie Riesa
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Cited by
Cited by
How national cultural values affect pro‐environmental consumer behavior
K Soyez
International Marketing Review 29 (6), 623-646, 2012
A cognitive model to predict domain-specific consumer innovativeness
S Hoffmann, K Soyez
Journal of Business Research 63 (7), 778-785, 2010
Designing mobile business applications for different age groups
S Gurtner, R Reinhardt, K Soyez
Technological Forecasting and Social Change 88, 177-188, 2014
How to catch the generation Y: Identifying consumers of ecological innovations among youngsters
S Gurtner, K Soyez
Technological Forecasting and Social Change 106, 101-107, 2016
Proenvironmental value orientation across cultures: Development of a German and Russian scale
K Soyez, S Hoffmann, S Wünschmann, K Gelbrich
Social Psychology 40 (4), 222-233, 2009
Adapting Scott and Bruce’s general decision-making style inventory to patient decision making in provider choice
S Fischer, K Soyez, S Gurtner
Medical Decision Making 35 (4), 525-532, 2015
How individual, product and situational determinants affect the intention to buy and organic food buying behavior: a cross-national comparison in five nations
K Soyez, JNP Francis, MM Smirnova
der markt 51 (1), 27-35, 2012
Challenges and opportunities in health care management
S Gurtner, K Soyez
Springer International Publishing, 2015
Lifestyle of Health and Sustainability: Ein wachsendes Segment gesundheitsbewusster Konsumenten
K Soyez, N Thielow, S Gurtner
Angewandtes Gesundheitsmarketing, 75-86, 2012
Trick or treat: Assessing health 2.0 and its prospects for patients, providers and society
S Fischer, K Soyez
Challenges and opportunities in health care management, 197-208, 2014
Marketing-Forschung: Grundlagen der Datenerhebung und Datenauswertung
S Hoffmann, S Wünschmann, A Franck, U Schwarz, K Soyez
Vahlen, 2018
How to catch the Generation Y: Identifying eco-innovators among young customers
K Soyez, S Gurtner
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
S Hoffmann, A Franck, U Schwarz, K Soyez, S Wünschmann
Verlag Franz Vahlen, 2018
What keeps consumers from buying organic food? Individual, product, and situational determinants of organic food buying behavior in a cross-national context
K Soyez, JNP Francis, MM Smirnova
Marketing Theory and Applications, 343, 2012
Interreligiöses Marketing
K Gelbrich, S Müller
Walter de Gruyter GmbH & Co KG, 2023
What Triggers Pro-Environmental Behavior Cross-Culturally? An Empirical Investigation in Five Nations
K Soyez, MM Smirnova, JNP Francis
The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014
Identifying Eco-Innovators; A Value Based Approach to Explain why Consumers Adopt new Ecological Products
K Soyez, S Gurtner
European Conference on Innovation and Entrepreneurship, 132, 2011
Merchandising als potentielle Stärkung der Vereinsidentifikation mit dem SC BOREA Dresden eV–Einführung in einer Non-Profit-Organisation auf Grundlage einer Mitgliederbefragung
N Scherbarth, K Soyez
Wissen im markt 2018, 73, 0
Corrigendum: Doctors and Numbers: An Assessment of the Critical Risk Interpretation Test
S Fischer, K Soyez, S Gurtner, C Zeballos-Palacios, R Quispe, ...
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