Pantea Foroudi
Pantea Foroudi
Associate Professor in Marketing
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Cited by
Cited by
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
P Foroudi
International journal of hospitality management 76, 271-285, 2019
Marketing innovation: A consequence of competitiveness
S Gupta, NK Malhotra, M Czinkota, P Foroudi
Journal of business research 69 (12), 5671-5681, 2016
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
P Foroudi, TC Melewar, S Gupta
Journal of Business Research 67 (11), 2269-2281, 2014
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen
Journal of Business Research 89, 462-474, 2018
Investigating the effects of smart technology on customer dynamics and customer experience
P Foroudi, S Gupta, U Sivarajah, A Broderick
Computers in Human Behavior 80, 271-282, 2018
Influence of innovation capability and customer experience on reputation and loyalty
P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi
Journal of business research 69 (11), 4882-4889, 2016
Influence of national culture and balanced organizational culture on the hotel industry’s performance
A Nazarian, P Atkinson, P Foroudi
International Journal of Hospitality Management 63, 22-32, 2017
Integrating identity, strategy and communications for trust, loyalty and commitment
TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi
European Journal of Marketing 51 (3), 572-604, 2017
Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector
A Gheitani, S Imani, N Seyyedamiri, P Foroudi
International Journal of Islamic and Middle Eastern Finance and Management …, 2019
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
S Hussain, TC Melewar, CV Priporas, P Foroudi, C Dennis
Journal of Business Research 109, 472-488, 2020
IMC antecedents and the consequences of planned brand identity in higher education
P Foroudi, K Dinnie, PJ Kitchen, TC Melewar, MM Foroudi
European Journal of Marketing 51 (3), 528-550, 2017
Enhancing university brand image and reputation through customer value co-creation behaviour
P Foroudi, Q Yu, S Gupta, MM Foroudi
Technological Forecasting and Social Change 138, 218-227, 2019
Digital technology and marketing management capability: achieving growth in SMEs
P Foroudi, S Gupta, A Nazarian, M Duda
Qualitative Market Research: An International Journal 20 (2), 230-246, 2017
A framework of place branding, place image, and place reputation: Antecedents and moderators
P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen
Qualitative Market Research: An International Journal 19 (2), 241-264, 2016
The impact of brand value on brand competitiveness
S Gupta, D Gallear, J Rudd, P Foroudi
Journal of Business Research 112, 210-222, 2020
Promising the dream: Changing destination image of London through the effect of website place
P Foroudi, TN Akarsu, E Ageeva, MM Foroudi, C Dennis, TC Melewar
Journal of Business Research 83, 97-110, 2018
The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic
P Foroudi, SAH Tabaghdehi, R Marvi
International Journal of Hospitality Management 92, 102717, 2021
Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends
P Foroudi, TN Akarsu, R Marvi, J Balakrishnan
Industrial Marketing Management 93, 446-465, 2021
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism
MT Cuomo, D Tortora, P Foroudi, A Giordano, G Festa, G Metallo
Technological Forecasting and Social Change 162, 120345, 2021
Corporate logo: History, Definition, and Component
TC Foroudi, P., Gupta, S., and Melewar
International Studies of Management and Organisation 2 (7), 2017
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