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Pantea Foroudi
Pantea Foroudi
Associate Professor in Marketing
Verified email at brunel.ac.uk
Title
Cited by
Cited by
Year
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
P Foroudi
International journal of hospitality management 76, 271-285, 2019
6112019
Marketing innovation: A consequence of competitiveness
S Gupta, NK Malhotra, M Czinkota, P Foroudi
Journal of business research 69 (12), 5671-5681, 2016
4342016
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
P Foroudi, TC Melewar, S Gupta
Journal of Business Research 67 (11), 2269-2281, 2014
4302014
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen
Journal of Business Research 89, 462-474, 2018
3742018
Investigating the effects of smart technology on customer dynamics and customer experience
P Foroudi, S Gupta, U Sivarajah, A Broderick
Computers in Human Behavior 80, 271-282, 2018
3552018
Influence of innovation capability and customer experience on reputation and loyalty
P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi
Journal of business research 69 (11), 4882-4889, 2016
3492016
Influence of national culture and balanced organizational culture on the hotel industry’s performance
A Nazarian, P Atkinson, P Foroudi
International Journal of Hospitality Management 63, 22-32, 2017
3462017
Integrating identity, strategy and communications for trust, loyalty and commitment
TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi
European Journal of Marketing 51 (3), 572-604, 2017
2872017
Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector
A Gheitani, S Imani, N Seyyedamiri, P Foroudi
International Journal of Islamic and Middle Eastern Finance and Management …, 2019
2812019
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
S Hussain, TC Melewar, CV Priporas, P Foroudi, C Dennis
Journal of Business Research 109, 472-488, 2020
229*2020
IMC antecedents and the consequences of planned brand identity in higher education
P Foroudi, K Dinnie, PJ Kitchen, TC Melewar, MM Foroudi
European Journal of Marketing 51 (3), 528-550, 2017
2262017
Enhancing university brand image and reputation through customer value co-creation behaviour
P Foroudi, Q Yu, S Gupta, MM Foroudi
Technological Forecasting and Social Change 138, 218-227, 2019
2242019
Digital technology and marketing management capability: achieving growth in SMEs
P Foroudi, S Gupta, A Nazarian, M Duda
Qualitative Market Research: An International Journal 20 (2), 230-246, 2017
2122017
A framework of place branding, place image, and place reputation: Antecedents and moderators
P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen
Qualitative Market Research: An International Journal 19 (2), 241-264, 2016
2092016
The impact of brand value on brand competitiveness
S Gupta, D Gallear, J Rudd, P Foroudi
Journal of Business Research 112, 210-222, 2020
2062020
Promising the dream: Changing destination image of London through the effect of website place
P Foroudi, TN Akarsu, E Ageeva, MM Foroudi, C Dennis, TC Melewar
Journal of Business Research 83, 97-110, 2018
1962018
The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic
P Foroudi, SAH Tabaghdehi, R Marvi
International Journal of Hospitality Management 92, 102717, 2021
1882021
Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends
P Foroudi, TN Akarsu, R Marvi, J Balakrishnan
Industrial Marketing Management 93, 446-465, 2021
1692021
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism
MT Cuomo, D Tortora, P Foroudi, A Giordano, G Festa, G Metallo
Technological Forecasting and Social Change 162, 120345, 2021
1512021
Corporate logo: History, Definition, and Component
TC Foroudi, P., Gupta, S., and Melewar
International Studies of Management and Organisation 2 (7), 2017
130*2017
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