Koen Pauwels
Koen Pauwels
Northeastern University
Verified email at - Homepage
Cited by
Cited by
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site
M Trusov, RE Bucklin, K Pauwels
Journal of marketing 73 (5), 90-102, 2009
Social media metrics—A framework and guidelines for managing social media
K Peters, Y Chen, AM Kaplan, B Ognibeni, K Pauwels
Journal of interactive marketing 27 (4), 281-298, 2013
New products, sales promotions, and firm value: The case of the automobile industry
K Pauwels, J Silva-Risso, S Srinivasan, DM Hanssens
Journal of marketing 68 (4), 142-156, 2004
Private-label use and store loyalty
KL Ailawadi, K Pauwels, JBEM Steenkamp
Journal of marketing 72 (6), 19-30, 2008
The long-term effects of price promotions on category incidence, brand choice, and purchase quantity
K Pauwels, DM Hanssens, S Siddarth
Journal of marketing research 39 (4), 421-439, 2002
Product innovations, advertising, and stock returns
S Srinivasan, K Pauwels, J Silva-Risso, DM Hanssens
Journal of Marketing 73 (1), 24-43, 2009
Who benefits from store brand entry?
K Pauwels, S Srinivasan
Marketing Science 23 (3), 364-390, 2004
Dashboards as a service: why, what, how, and what research is needed?
K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ...
Journal of service research 12 (2), 175-189, 2009
Building with bricks and mortar: The revenue impact of opening physical stores in a multichannel environment
K Pauwels, SA Neslin
Journal of retailing 91 (2), 182-197, 2015
Do promotions benefit manufacturers, retailers, or both?
S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe
Management Science 50 (5), 617-629, 2004
Moving from free to fee: How online firms market to change their business model successfully
K Pauwels, A Weiss
Journal of Marketing 72 (3), 14-31, 2008
Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media
A Colicev, A Malshe, K Pauwels, P O'Connor
Journal of Marketing 82 (1), 37-56, 2018
Demonstrating the value of marketing
DM Hanssens, KH Pauwels
Journal of marketing 80 (6), 173-190, 2016
Mind-set metrics in market response models: An integrative approach
S Srinivasan, M Vanhuele, K Pauwels
Journal of Marketing Research 47 (4), 672-684, 2010
Does online information drive offline revenues?: Only for specific products and consumer segments!
K Pauwels, PSH Leeflang, ML Teerling, KRE Huizingh
Journal of retailing 87 (1), 1-17, 2011
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
S Srinivasan, OJ Rutz, K Pauwels
Journal of the Academy of Marketing Science 44, 440-453, 2016
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
R Bezawada, K Pauwels
Journal of Marketing 77 (1), 31-51, 2013
Practice Prize Paper—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
T Wiesel, K Pauwels, J Arts
Marketing Science 30 (4), 604-611, 2011
The impact of brand equity and innovation on the long-term effectiveness of promotions
RJ Slotegraaf, K Pauwels
Journal of Marketing Research 45 (3), 293-306, 2008
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
E De Haan, T Wiesel, K Pauwels
International journal of research in marketing 33 (3), 491-507, 2016
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