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Catherine Bentham
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Social media engagement behavior: A framework for engaging customers through social media content
R Dolan, J Conduit, C Frethey-Bentham, J Fahy, S Goodman
European journal of marketing 53 (10), 2213-2243, 2019
6642019
Is your industrial marketing work working? Developing a composite index of market change
S Nenonen, K Storbacka, C Frethey-Bentham
Industrial Marketing Management 80, 251-265, 2019
582019
Condoms and bananas: Shock advertising explained through congruence theory
MSW Lee, F Septianto, C Frethey-Bentham, E Gao
Journal of retailing and consumer services 57, 102228, 2020
562020
Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network
RG Starr Jr, AQ Zhu, C Frethey-Bentham, RJ Brodie
Australasian Marketing Journal 28 (3), 67-80, 2020
312020
Asymmetric framing effects and market familiarity: experimental evidence from the real estate market
DS Levy, C Frethey-Bentham, WKS Cheung
Journal of Property Research 37 (1), 85-104, 2020
282020
The effect of marketing simulations on student engagement and academic outcomes
P van Esch, T von der Heidt, C Frethey-Bentham, G Northey
Marketing Education Review 30 (1), 43-56, 2020
272020
The effect of context and the level of decision maker training on the perception of a property's probable sale price
DS Levy, C Frethey‐Bentham
Journal of Property Research 27 (3), 247-267, 2010
212010
Weighing the odds: an exploration of resistance to obesity and overweight
D Conroy, SD Smith, C Frethey-Bentham
Journal of Social Marketing 8 (4), 421-441, 2018
142018
Pseudo panels as an alternative study design
C Frethey-Bentham
Australasian marketing journal 19 (4), 281-292, 2011
132011
ExerStart: helping seniors be active and independent for less
P van Esch, SM Duffy, J Teufel, G Northey, E Elder, C Frethey-Bentham, ...
Journal of Social Marketing 9 (2), 146-160, 2019
122019
Understanding student perceptions of a career in the marketing research industry: Implications for positioning and engagement
GJ Brush, C Frethey-Bentham, M Ayre, S Elmslie, C Fowler, A Howell, ...
Market & Social Research 22 (2), 32-52, 2014
72014
A negative actor engagement scale for online knowledge-sharing platforms
LP Li, C Frethey-Bentham, B Juric, RJ Brodie
Australasian Marketing Journal 31 (1), 36-48, 2023
62023
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy
SV Helm, VJ Little, C Frethey-Bentham
Journal of Macromarketing 44 (2), 307-323, 2024
52024
Unraveling hybrid exchange: virtual tipping on live-streaming platforms
JP Sun, KV Fernandez, C Frethey-Bentham
Internet Research 33 (2), 774-795, 2023
52023
Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA
GJ Brush, X Guo, A Hunting, C Frethey-Bentham
Journal of Macromarketing 44 (2), 276-306, 2024
22024
The lesser evil: Consumer acceptance of X-ray irradiation compared with alternative phytosanitary treatments
DM Conroy, C Frethey-Bentham, C Gan, A Errmann, J Young
Appetite 175, 106085, 2022
22022
The Anchoring Effects of Temperature Cues on Price Valuations
M Barbera, G Northey, F Septianto, V Andonopoulos, C Frethey-Bentham
Advances in Consumer Research 46, 469-470, 2018
2018
Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract
BJ Babin, C Frethey-Bentham, LL Golden, DJ Ortinau
Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018
2018
Special Session: Culture, Socialization and Publishing: Journal Requirements and Issues that Reduce the Value of Empirical Insights
BJ Babin, DJ Ortinau, S Slater, JB Ford, C Frethey-Bentham
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
2017
WAY BEYOND WEIGHT
DM Conroy, S Smith, C Frethey-Bentham
11th International Symposium on Sustainable Leadership, 2016, 2016
2016
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Articles 1–20