| Signaling status with luxury goods: The role of brand prominence YJ Han, JC Nunes, X Drèze Journal of marketing 74 (4), 15-30, 2010 | 2129 | 2010 |
| Reducing assortment: An attribute-based approach P Boatwright, JC Nunes Journal of marketing 65 (3), 50-63, 2001 | 631 | 2001 |
| Feeling superior: The impact of loyalty program structure on consumers' perceptions of status X Dreze, JC Nunes Journal of Consumer Research 35 (6), 890-905, 2009 | 509 | 2009 |
| The endowed progress effect: How artificial advancement increases effort JC Nunes, X Dreze Journal of Consumer Research 32 (4), 504-512, 2006 | 384 | 2006 |
| Your loyalty program is betraying you. JC Nunes, X Drèze Harvard business review 84 (4), 124-31; 150, 2006 | 382 | 2006 |
| Incidental prices and their effect on willingness to pay JC Nunes, P Boatwright Journal of marketing research 41 (4), 457-466, 2004 | 329 | 2004 |
| The effect of product assortment changes on customer retention S Borle, P Boatwright, JB Kadane, JC Nunes, S Galit Marketing science 24 (4), 616-622, 2005 | 314 | 2005 |
| The malleable brand: The role of implicit theories in evaluating brand extensions EA Yorkston, JC Nunes, S Matta Journal of Marketing 74 (1), 80-93, 2010 | 269 | 2010 |
| A cognitive model of people's usage estimations JC Nunes Journal of Marketing Research 37 (4), 397-409, 2000 | 244 | 2000 |
| Incommensurate resources: Not just more of the same JC Nunes, CW Park Journal of Marketing Research 40 (1), 26-38, 2003 | 212 | 2003 |
| Recurring goals and learning: The impact of successful reward attainment on purchase behavior X Drèze, JC Nunes Journal of Marketing Research 48 (2), 268-281, 2011 | 180 | 2011 |
| Using combined-currency prices to lower consumers’ perceived cost X Drèze, JC Nunes Journal of Marketing Research 41 (1), 59-72, 2004 | 154 | 2004 |
| Conspicuous consumption in a recession: Toning it down or turning it up? JC Nunes, X Drèze, YJ Han Journal of Consumer Psychology 21 (2), 199-205, 2011 | 152 | 2011 |
| The concept of authenticity: What it means to consumers JC Nunes, A Ordanini, G Giambastiani Journal of Marketing 85 (4), 1-20, 2021 | 136 | 2021 |
| The power of repetition: Repetitive lyrics in a song increase processing fluency and drive market success JC Nunes, A Ordanini, F Valsesia Journal of Consumer Psychology 25 (2), 187-199, 2015 | 134 | 2015 |
| The positive effect of not following others on social media F Valsesia, D Proserpio, JC Nunes Journal of Marketing Research 57 (6), 1152-1168, 2020 | 131 | 2020 |
| License to sin: The liberating role of reporting expectations GJ Fitzsimons, JC Nunes, P Williams Journal of Consumer Research 34 (1), 22-31, 2007 | 81 | 2007 |
| Narrow focusing: Why the relative position of a good in its category matters more than it should F Leclerc, CK Hsee, JC Nunes Marketing Science 24 (2), 194-205, 2005 | 79 | 2005 |
| Status, race, and money: The impact of racial hierarchy on willingness to pay AS Ivanic, JR Overbeck, JC Nunes Psychological science 22 (12), 1557-1566, 2011 | 70 | 2011 |
| From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart A Ordanini, JC Nunes International Journal of Research in Marketing 33 (2), 297-313, 2016 | 56 | 2016 |
Andrea OrdaniniBocconiVerified email at unibocconi.it
