| Market orientation, positioning strategy and brand performance P Iyer, A Davari, M Zolfagharian, A Paswan Industrial Marketing Management 81, 16-29, 2019 | 254 | 2019 |
| Personal level antecedents of eWOM and purchase intention, on social networking sites A Alhidari, P Iyer, A Paswan Journal of Customer Behaviour 14 (2), 107-125, 2015 | 215 | 2015 |
| Determinants of brand performance: The role of internal branding P Iyer, A Davari, A Paswan Journal of brand Management 25, 202-216, 2018 | 138 | 2018 |
| Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective P Iyer, A Davari, A Mukherjee Journal of Retailing and Consumer Services 44, 235-243, 2018 | 126 | 2018 |
| Opportunism, governance structure and relational norms: An interactive perspective AK Paswan, T Hirunyawipada, P Iyer Journal of Business Research 77, 131-139, 2017 | 82 | 2017 |
| Market orientation, brand management processes and brand performance P Iyer, A Davari, S Srivastava, AK Paswan Journal of Product & Brand Management 30 (2), 197-214, 2021 | 55 | 2021 |
| Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers P Iyer, A Yazdanparast, D Strutton Journal of Consumer Marketing 34 (7), 646-663, 2017 | 52 | 2017 |
| Identifying the determinants of online retail patronage: A perceived-risk perspective A Davari, P Iyer, M Rokonuzzaman Journal of Retailing and Consumer Services 33, 186-193, 2016 | 51 | 2016 |
| Investigating moral links between religiosity, altruism, and green consumption A Davari, P Iyer, D Strutton Journal of Nonprofit & Public Sector Marketing 29 (4), 385-414, 2017 | 50 | 2017 |
| Green products: Altruism, economics, price fairness and purchase intention P Iyer, A Davari, A Paswan Social Business 6 (1), 39-64, 2016 | 50 | 2016 |
| Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making M Rokonuzzaman, P Iyer, A Harun Journal of Retailing and Consumer Services 59, 102346, 2021 | 47 | 2021 |
| Determinants of brand resurrection movements: Why consumers want dead brands back? A Davari, P Iyer, F Guzmán European Journal of Marketing 51 (11/12), 1896-1917, 2017 | 46 | 2017 |
| Brands, love and family PP Iyer, AK Paswan, A Davari Journal of Product & Brand Management 25 (1), 69-83, 2016 | 29 | 2016 |
| Customer response to service encounter linguistics M Zolfagharian, F Hasan, P Iyer Journal of Services Marketing 32 (5), 530-546, 2018 | 28 | 2018 |
| Employee, branch, and brand switching: the role of linguistic choice, use and adaptation M Zolfagharian, F Hasan, P Iyer Journal of Services Marketing 31 (4/5), 452-470, 2017 | 28 | 2017 |
| Customer value co-creation behaviors and service outcomes: insights from a transformative service S Torkzadeh, M Zolfagharian, P Iyer Journal of Strategic Marketing 29 (8), 635-657, 2021 | 25 | 2021 |
| Organizational ambidexterity, brand management capability and brand performance P Iyer, A Davari, M Zolfagharian, A Paswan Journal of Business & Industrial Marketing 36 (6), 946-961, 2021 | 23 | 2021 |
| Relationship between retailers’ return policies and consumer ratings M Rokonuzzaman, A Mukherjee, P Iyer, A Mukherjee Journal of Services Marketing 34 (5), 621-633, 2020 | 23 | 2020 |
| Positioning strategies of foreign and indigenous firms in an African cultural milieu C Blankson, P Iyer, N Owusu-Frimpong, S Nwankwo, R Hinson Journal of Business Research 119, 627-638, 2020 | 17 | 2020 |
| Imperfect produce: Retailer actions and service outcomes A Mukherjee, A Mukherjee, P Iyer Journal of Services Marketing 35 (8), 1061-1072, 2021 | 9 | 2021 |
Arezoo DavariAssociate Professor of MarketingVerified email at ewu.edu
