T. Bettina Cornwell
T. Bettina Cornwell
Professor of Marketing, University of Oregon
Verified email at - Homepage
Cited by
Cited by
Celebrity endorsement, brand credibility and brand equity
A Spry, R Pappu, T Bettina Cornwell
European journal of marketing 45 (6), 882-909, 2011
An international review of sponsorship research
TB Cornwell, I Maignan
Journal of advertising 27 (1), 1-21, 1998
Sponsorship-linked marketing: Opening the black box
TB Cornwell, CS Weeks, DP Roy
Journal of advertising 34 (2), 21-42, 2005
An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products
CH Schwepker Jr, TB Cornwell
Journal of Public Policy & Marketing 10 (2), 77-101, 1991
Corporate sponsorship of a cause: The role of identification in purchase intent
TB Cornwell, LV Coote
Journal of business research 58 (3), 268-276, 2005
Exploring managers' perceptions of the impact of sponsorship on brand equity
TB Cornwell, DP Roy, EA Steinard
Journal of advertising 30 (2), 41-51, 2001
Sponsorship-linked marketing development
TB Cornwell
Sport marketing quarterly 4, 13-24, 1995
State of Art and Science in Sponsorship-Linked Marketing
TB Cornwell
Journal of Advertising 37 (3), 41-55, 2008
Sponsorship-linked marketing: The role of articulation in memory
TB Cornwell, MS Humphreys, AM Maguire, CS Weeks, CL Tellegen
Journal of consumer research 33 (3), 312-321, 2006
Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers
L Squires, B Juric, T Bettina Cornwell
Journal of Consumer Marketing 18 (5), 392-409, 2001
The effects of consumer knowledge on responses to event sponsorships
DP Roy, TB Cornwell
Psychology & Marketing 21 (3), 185-207, 2004
Cause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentions.
RL Irwin, T Lachowetz, TB Comwell, JS Clark
Sport Marketing Quarterly 12 (3), 2003
Cashing in on crashes via brand placement in computer games: The effects of experience and flow on memory
LP Schneider, B Systems, TB Cornwell
International Journal of Advertising 24 (3), 321-343, 2005
Brand equity’s influence on responses to event sponsorships
DP Roy, T Bettina Cornwell
Journal of product & brand management 12 (6), 377-393, 2003
Leveraging sponsorships on the Internet: Activation, congruence, and articulation
CS Weeks, TB Cornwell, JC Drennan
Psychology & Marketing 25 (7), 637-654, 2008
The value of winning in motorsports: Sponsorship-linked marketing
TB Cornwell, SW Pruitt, R Van Ness
Journal of Advertising Research 41 (1), 17-31, 2001
Corporate stadium sponsorships, signalling theory, agency conflicts and shareholder wealth
JM Clark, TB Cornwell, SW Pruitt
Journal of Advertising Research 42 (6), 16-32, 2002
Sponsorship portfolio as a brand-image creation strategy
PM Chien, TB Cornwell, R Pappu
Journal of Business Research 64 (2), 142-149, 2011
The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms
TB Cornwell, SW Pruitt, JM Clark
Journal of the Academy of Marketing Science 33 (4), 401-412, 2005
The impact of title event sponsorship announcements on shareholder wealth
JM Clark, TB Cornwell, SW Pruitt
Marketing Letters 20, 169-182, 2009
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