| Consumer behavior and marketing action H Assael (No Title), 1995 | 9138 | 1995 |
| Consumer Behavior A Strategic Approach (2005 Indian H Assael Dreamtech Press, 2005 | 1108 | 2005 |
| Marketing: principles & strategy H Assael (No Title), 1993 | 814 | 1993 |
| Consumer Behavior, 6e: Instructor's Manual H Assael South-Western College Pub., 1998 | 581 | 1998 |
| Comportamiento del consumidor H Assael México: Thompson, 1999 | 549 | 1999 |
| Constructive role of interorganizational conflict H Assael Administrative Science Quarterly, 573-582, 1969 | 471 | 1969 |
| Nonsampling vs. sampling errors in survey research H Assael, J Keon Journal of Marketing 46 (2), 114-123, 1982 | 338 | 1982 |
| Two-sided versus one-sided appeals: A cognitive perspective on argumentation, source derogation, and the effect of disconfirming trial on belief change MA Kamins, H Assael Journal of marketing Research 24 (1), 29-39, 1987 | 297 | 1987 |
| The forest or the trees?: A gestalt approach to symbolic consumption MR Solomon, H Assael Marketing and semiotics: New directions in the study of signs for sale, 189-218, 1987 | 243 | 1987 |
| Consumer behavior and market action H Assael Boston, MA: Kent, 1984 | 236 | 1984 |
| Marketing management: Strategy and action H Assael (No Title), 1985 | 228 | 1985 |
| Approaches to market segmentation analysis H Assael, AM Roscoe Jr Journal of Marketing 40 (4), 67-76, 1976 | 214 | 1976 |
| Customer behavior and marketing action H Assael Boston Masachusetts: PWS-Kelling, 1998 | 203 | 1998 |
| A demographic and psychographic profile of heavy internet users and users by type of internet usage H Assael Journal of advertising research 45 (1), 93-123, 2005 | 153 | 2005 |
| The political role of trade associations in distributive conflict resolution H Assael Journal of Marketing 32 (2), 21-28, 1968 | 147 | 1968 |
| Consumer behavior and marketing action: Instructor's manual H Assael Kent publishing company, 1987 | 142 | 1987 |
| An empirical study of word-of-mouth generation and consumption S Yang, M Hu, RS Winer, H Assael, X Chen Marketing Science 31 (6), 952-963, 2012 | 137 | 2012 |
| Segmenting markets by group purchasing behavior: an application of the AID technique H Assael Journal of Marketing Research 7 (2), 153-158, 1970 | 137 | 1970 |
| From silos to synergy: A fifty-year review of cross-media research shows synergy has yet to achieve its full potential H Assael Journal of Advertising Research 51 (1 50th Anniversary Supplement), 42-58, 2011 | 134 | 2011 |
| Attitudes and awareness as predictors of market share H Assael, GS Day Journal of Advertising Research 8 (4), 3-10, 1968 | 122 | 1968 |
