Bruce Hardie
Bruce Hardie
Verified email at london.edu
Title
Cited by
Cited by
Year
Modeling loss aversion and reference dependence effects on brand choice
BGS Hardie, EJ Johnson, PS Fader
Marketing science 12 (4), 378-394, 1993
10101993
Modeling customer lifetime value
S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...
Journal of service research 9 (2), 139-155, 2006
8102006
RFM and CLV: Using iso-value curves for customer base analysis
PS Fader, BGS Hardie, KL Lee
Journal of marketing research 42 (4), 415-430, 2005
5812005
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
PS Fader, BGS Hardie, KL Lee
Marketing science 24 (2), 275-284, 2005
4882005
Analytics for customer engagement
THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...
Journal of service research 13 (3), 341-356, 2010
4852010
Modeling consumer choice among SKUs
PS Fader, BGS Hardie
Journal of marketing Research 33 (4), 442-452, 1996
3981996
Marketing-mix variables and the diffusion of successive generations of a technological innovation
PJ Danaher, BGS Hardie, WP Putsis Jr
Journal of Marketing Research 38 (4), 501-514, 2001
3022001
Probability models for customer-base analysis
PS Fader, BGS Hardie
Journal of interactive marketing 23 (1), 61-69, 2009
1992009
Customer-base analysis in a discrete-time noncontractual setting
PS Fader, BGS Hardie, J Shang
Marketing Science 29 (6), 1086-1108, 2010
1352010
How to project customer retention
PS Fader, BGS Hardie
Journal of Interactive Marketing 21 (1), 76-90, 2007
1222007
Forecasting repeat sales at CDNOW: A case study
PS Fader, BGS Hardie
Interfaces 31 (3_supplement), S94-S107, 2001
1072001
An empirical comparison of new product trial forecasting models
BGS Hardie, PS Fader, M Wisniewski
Journal of Forecasting 17 (3‐4), 209-229, 1998
1071998
Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity
PS Fader, BGS Hardie
Marketing Science 29 (1), 85-93, 2010
1062010
A dynamic changepoint model for new product sales forecasting
PS Fader, BGS Hardie, CY Huang
Marketing Science 23 (1), 50-65, 2004
1042004
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5 (1-2), 65-81, 2018
752018
A joint model of usage and churn in contractual settings
E Ascarza, BGS Hardie
Marketing Science 32 (4), 570-590, 2013
752013
New perspectives on customer “death” using a generalization of the Pareto/NBD model
K Jerath, PS Fader, BGS Hardie
Marketing Science 30 (5), 866-880, 2011
602011
Forecasting new product trial in a controlled test market environment
PS Fader, BGS Hardie, R Zeithammer
Journal of Forecasting 22 (5), 391-410, 2003
592003
Bayesian inference for the negative binomial distribution via polynomial expansions
ET Bradlow, BGS Hardie, PS Fader
Journal of Computational and Graphical Statistics 11 (1), 189-201, 2002
562002
The value of simple models in new product forecasting and customer‐base analysis
PS Fader, BGS Hardie
Applied Stochastic models in business and industry 21 (4‐5), 461-473, 2005
522005
The system can't perform the operation now. Try again later.
Articles 1–20