Yi-Hui Christine Huang
Yi-Hui Christine Huang
City University of Hong Kong, International Communication Association (ICA) Fellow
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From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes
JE Grunig, YH Huang
Public relations as relationship management: A relational approach to the …, 2000
OPRA: A cross-cultural, multiple-item scale for measuring organization-public relationships
YH Huang
Journal of Public Relations Research 13 (1), 61-90, 2001
Models of public relations in an international setting
JE Grunig, LA Grunig, K Sriramesh, YH Huang, A Lyra
Journal of public relations research 7 (3), 163-186, 1995
The personal influence model and Gao Guanxi in Taiwan Chinese public relations
YH Huang
Public Relations Review 26 (2), 219-236, 2000
Public relations strategies, relational outcomes, and conflict management strategies
YH Huang
University of Maryland, College Park, 1997
Values of public relations: Effects on organization-public relationships mediating conflict resolution
YH Huang
Journal of Public Relations Research 13 (4), 265-301, 2001
Trust and relational commitment in corporate crises: The effects of crisis communicative strategy and form of crisis response
YH Huang
Journal of public relations research 20 (3), 297-327, 2008
Crisis situations, communication strategies, and media coverage: A multicase study revisiting the communicative response model
YH Huang
Communication research 33 (3), 180-205, 2006
Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication
YH Huang, YH Lin, SH Su
Public Relations Review 31 (2), 229-238, 2005
Crisis communicative strategies: Category, continuum, and application
YH Huang, L Y. H., SH Su
The Public Relations Division, International Communication Association, New …, 2005
Is symmetrical communication ethical and effective?
YH Huang
Journal of Business Ethics 53 (4), 333-352, 2004
Revisiting organization–public relations research over the past decade: Theoretical concepts, measures, methodologies and challenges
YHC Huang, Y Zhang
Public Relations Review 39 (1), 85-87, 2013
Does research on digital public relations indicate a paradigm shift? An analysis and critique of recent trends
YHC Huang, F Wu, Q Huang
Telematics and informatics 34 (7), 1364-1376, 2017
Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice
YHC Huang, F Wu, Y Cheng
Public Relations Review 42 (1), 201-213, 2016
Determinants of consistent, timely, and active responses in corporate crises
YH Huang, SH Su
Public Relations Review 35 (1), 7-17, 2009
Getting emotional: An emotion-cognition dual-factor model of crisis communication
Y Lu, YHC Huang
Public Relations Review 44 (1), 98-107, 2018
Public relations and conflict resolution.
KD Plowman, WG Briggs, YH Huang
Handbook of public relations, 301-310, 2000
Public relations strategies and organization-public relationships
YH Huang
the Division of Public Relations, the Association for Education in …, 1998
Gauging an integrated model of public relations value assessment (PRVA): scale development and cross-cultural studies
YHC Huang
Journal of Public Relations Research 24 (3), 243-265, 2012
Gauging an Integrated Model of Public Relations Value (PRVA): Scale Development and Cross-cultural Studies.
YH Huang
the Public Relations Division, International Communication Association …, 2010
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