Jeffrey R. Parker
Jeffrey R. Parker
Associate Professor of Marketing, University of Illinois at Chicago
Verified email at
Cited by
Cited by
When shelf-based scarcity impacts consumer preferences
JR Parker, DR Lehmann
Journal of retailing 87 (2), 142-155, 2011
Autonomy in consumer choice
K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ...
Marketing letters 31, 429-439, 2020
Decision comfort
JR Parker, DR Lehmann, Y Xie
Journal of Consumer Research 43 (1), 113-133, 2016
Rejectable choice sets: How seemingly irrelevant no-choice options affect consumer decision processes
JR Parker, RY Schrift
Journal of marketing research 48 (5), 840-854, 2011
The past, present, and future of consumer research
MS Malter, MB Holbrook, BE Kahn, JR Parker, DR Lehmann
Marketing Letters 31, 137-149, 2020
On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase
N Reinholtz, DM Bartels, JR Parker
Journal of Consumer Research 42 (4), 596-614, 2015
Building a multi-category brand: when should distant brand extensions be introduced?
JR Parker, DR Lehmann, KL Keller, MG Schleicher
Journal of the Academy of Marketing Science 46, 300-316, 2018
How and when grouping low-calorie options reduces the benefits of providing dish-specific calorie information
JR Parker, DR Lehmann
Journal of Consumer Research 41 (1), 213-235, 2014
How and why the collaborative consumption of food leads to overpurchasing, overconsumption, and waste
JR Parker, N Umashankar, MG Schleicher
Journal of Public Policy & Marketing 38 (2), 154-171, 2019
Staying the course: The option of doing nothing and its impact on postchoice persistence
RY Schrift, JR Parker
Psychological Science 25 (3), 772-780, 2014
DR Lehmann, JR Parker
Ams Review 7, 36-51, 2017
Multistage decision processes: The impact of attribute order on how consumers mentally represent their choice
RY Schrift, JR Parker, G Zauberman, S Srna
Journal of Consumer Research 44 (6), 1307-1324, 2018
Cross-buying after product failure recovery? Depends on how you feel about it
N Umashankar, R Srinivasan, JR Parker
Journal of Marketing Theory and Practice 24 (1), 1-22, 2016
How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods
JR Parker, I Paul, R Hamilton, O Rodriguez-Vila, SG Bharadwaj
Journal of Public Policy & Marketing 40 (3), 419-428, 2021
Where you shop affects how you choose: retailer price image and the importance of enriched versus comparable attributes
JS Larson, R Hamilton, JR Parker
Journal of the Association for Consumer Research 6 (1), 130-141, 2021
Perceived momentum influences responsibility judgments.
JR Parker, I Paul, N Reinholtz
Journal of Experimental Psychology: General 149 (3), 482, 2020
Don't forget the accountant: Role-integration increases the fungibility of mentally accounted resources
I Paul, JR Parker, SL Dommer
Working Paper, 2017
Shelf layout and consumer preferences
JR Parker, AR Koschmann
Handbook of Research on Retailing, 251-270, 2018
Label structure, processing disfluency, and consumers’ responses to credence-labeled foods
JR Parker, O Rodriguez-Vila, R Hamilton, I Paul, S Bharadwaj
ACR North American Advances, 2017
Cued-recall asymmetries: the case of brand names and logos
SL Dommer, JR Parker
Marketing Letters 34 (4), 669-684, 2023
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